A security officer looks at a scanning screen for checking passengers' temperature at the Istanbul Airport in Istanbul, Turkey, on June 9, 2020. Technology and innovation will top the precautions of Turkey's biggest airport Istanbul Airport against the COVID-19 in the post-pandemic era, according to the management of the airport. The management on June 9 presented their final preparations and measures taken against coronavirus while Turkish airline companies are preparing to resume their international operations the next day. (Photo by Yasin Akgul/Xinhua News Agency via Getty Images)

Wax figures, including Prime Minister Boris Johnson, US President Donald Trump and Taylor Swift, in the entrance line at Madame Tussaud's in London on July 30, 2020, as the attraction prepares to reopen to the public following the easing of lockdown restrictions in England. (Photo by Kirsty O'Connor/PA Images via Getty Images)

Sky attends the 2018 MTV Video Music Awards at Radio City Music Hall on August 20, 2018 in New York City. (Photo by Stephen Lovekin/Rex Features/Shutterstock)

A man dressed as Father Frost, Russian equivalent of Santa Claus, sits by the fire with a reindeer Yakut, marking winter solstice at the Royev Ruchey Park of Flora and Fauna in the Siberian Taiga wood in the suburbs of Krasnoyarsk, Russia, December 21, 2016. (Photo by Ilya Naymushin/Reuters)

The Japanese punk rock garage quartet Otoboke Beaver perform at Maggie Mae's at the South by Southwest (SXSW) Music Film Interactive Festival 2017 in Austin, Texas, U.S., March 17, 2017. (Photo by Brian Snyder/Reuters)

An Indonesian man (C), one of two to be publicly caned for having s*x, is caned in Banda Aceh on May 23, 2017. .The pair, aged 20 and 23, were found guilty of having broken sharia rules in conservative Aceh province – the only part of Indonesia that implements Islamic law – and sentenced to 85 strokes of the cane each. (Photo by Chaideer Mahyuddin/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A girl with her face painted to look like the popular Mexican figure called "Catrina", jumps as she takes part in the annual Catrina Fest in Mexico City November 1, 2015. (Photo by Carlos Jasso/Reuters)