A South Sudanese model applies make-up during the Festival of Fashion and Arts for Peace in Juba August 9, 2014. (Photo by Andreea Campeanu/Reuters)

Rihanna holds the pregnant belly of Spc. Ariel Evans during an event promoting her Rogue Man cologne at Ft. Belvoir Exchange on Wednesday, November 12, 2014 in Ft. Belvoir, Va. (Photo by Kevin Wolf/AP Photo)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Russian servicewomen march during the Victory Day Parade in Red Square in Moscow, Russia, June 24, 2020. The military parade, marking the 75th anniversary of the victory over Nazi Germany in World War Two, was scheduled for May 9 but postponed due to the outbreak of the coronavirus disease (COVID-19). (Photo by Sergey Pyatakov/Host Photo Agency/AFP Photo)

A policeman kick in the door of a residence next to the Black Panther headquarters in New Orleans as they moved in following a shootout, September 15, 1970. Other heavily armed policemen stand at ready. (Photo by Jack Thornell/AP Photo)

A reveler waves a gay pride flag in front of the historic gay bar The Stonewall after the passing of a bill legalizing gay marriage in New York State on June 24, 2011 in New York City. New York State now joins Connecticut, Massachusetts, New Hampshire, Vermont, Iowa and Washington, D.C. in legally recognizing gay marriage. (Photo by Spencer Platt/Getty Images)

A sign that reads “No more massacres LGBT” is seen to remember the victims of the Pulse nightclub mass shooting in Orlando, near the U.S. Embassy in Mexico City, Mexico, June 14, 2016. (Photo by Edgard Garrido/Reuters)