A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A U.S. Army B-24 Liberator Bomber is hailed by a ground crewman as it takes off over a line of shark- nosed fighter planes at an advanced base in China on a mission on October 10, 1943, to bomb Japanese installations. (Photo by AP Photo)

Netherland's Kitty van Male is hit in the face by Argentina's Agustina Habif during the women's quarterfinal field hockey game, August 15, 2016. (Photo by Carl de Souza/AFP Photo)

Looters scramble in Philipsburg, St. Maarten, Sunday September 10, 1995 for goods in the Ram's department store, which contained mostly food and liquor. No attempts are currently being made by Dutch troops on the island to stop the looting, since few relief supplies have arrived in St. Maarten, which was ravaged on Tuesday by Hurricane Luis. (Photo by John McConnico/AP Photo)

A woman holds her dogs during a snow flurry as temperatures dropped below freezing during the third coronavirus lockdown in London, Tuesday, February 9, 2021. (Photo by Kirsty Wigglesworth/AP Photo)

A woman wearing a protective face mask carries her pet cat in a backpack as they wait to cross a street, amid the coronavirus disease (COVID-19) outbreak in Barcelona, Spain on April 9, 2021. (Photo by Nacho Doce/Reuters)

A medical staff member rests next to a patient infected with Covid-19 in the intensive care unit of Lozenets Hospitalin Sofia on November 9, 2021. Bulgaria is among the countries with the highest number of deaths compared to its population. (Photo by Nikolay Doychinov/AFP Photo)