As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

(L-R) Models Kylie Jenner and Kendall Jenner pose during the Universal, NBC, Focus Features, E! Entertainment Golden Globes After Party Sponsored by Chrysler held at the Beverly Hilton Hotel on January 8, 2017. (Photo by Christopher Polk/NBC/NBCU Photo Bank via Getty Images)

A woman holds her dogs during a snow flurry as temperatures dropped below freezing during the third coronavirus lockdown in London, Tuesday, February 9, 2021. (Photo by Kirsty Wigglesworth/AP Photo)

A woman wearing a protective face mask carries her pet cat in a backpack as they wait to cross a street, amid the coronavirus disease (COVID-19) outbreak in Barcelona, Spain on April 9, 2021. (Photo by Nacho Doce/Reuters)

Women demonstrate on International Women's Day as they strike to demand the end to domestic violence and the country's prevailing “macho” culture, in Milan, Italy on March 8, 2023. (Photo by Claudia Greco/Reuters)

A medical staff member rests next to a patient infected with Covid-19 in the intensive care unit of Lozenets Hospitalin Sofia on November 9, 2021. Bulgaria is among the countries with the highest number of deaths compared to its population. (Photo by Nikolay Doychinov/AFP Photo)

Number 10. BELL H-13 SIOUX was a two-bladed, single engine, light helicopter built by Bell Helicopter. Westland Aircraft manufactured the Sioux under license for the British military as the Sioux AH.1 and HT. In 1947, the United States Air Force ordered the improved Bell Model 47A. Most were designated YR-13 and three winterized versions were designated YR-13A. The United States Army first ordered Bell 47s in 1948 under the designation H-13. These would later receive the name Sioux. The Bell-built H-13 B is seen airborne in this April 29, 1951 photo. The helicopter is equipped with a 173 horsepower engine, cruises at 85 miles per hour, climbs 900 feet in a minute and has a service ceiling of 11,500 feet. (Photo by AP Photo)