“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

NASA space shuttle Atlantis is prepared on the Vehicle Assembly Building floor at the Kennedy Space Center May 18, 2011 in Cape Canaveral, Florida. The space shuttle program ends with Atlantis mission STS-135 scheduled for early July. Space shuttle Atlantis will carry the Raffaello multipurpose logistics module to deliver supplies, logistics and spare parts to the International Space Station. Atlantis also will fly a system to investigate the potential for robotically refueling existing spacecraft and return a failed ammonia pump module. (Photo by Roberto Gonzalez/Getty Images)

Members of ASC Tornados, the motorcycle display team of the Indian army, lie in a row on the ground as another performs a stunt by jumping over them during the 225th anniversary celebrations of Army Service Corps in Bangalore, India, Tuesday, December 8, 2015. The Army Service Corps which was established in 1790 is an arm of the Indian Army which handles its logistic support function. (Photo by Aijaz Rahi/AP Photo)

Members of the Indian Army display aerobatic Taekwondo skills during the 11th Reunion and 262nd Anniversary of Army Service Crops in Bangalore, India, 09 December 2022. The 11th ASC Reunion & 262nd Corps Day will be held at Army Service Corps (ASC) Centre & College on 8th and 9th of December 2022, to showcase the military capabilities. Indian Army Service Corps, established in 1760, is an arm of the Indian Army handling logistic support. (Photo by Jagadeesh N.V./EPA/EFE/Rex Features/Shutterstock)

Space shuttle Atlantis (R) remains docked to the International Space Station photographed by NASA astronaut Ronald Garan during a planned six-and-a-half-hour spacewalk July 12, 2011 in space. Space shuttle Atlantis has embarked on a 12-day mission to the International Space Station where it will deliver the Raffaello multi-purpose logistics module packed with supplies and spare parts. This was the final mission of the space shuttle program, which began on April 12, 1981 with the launch of Colombia. (Photo by NASA via Getty Images)

NASA space shuttle Atlantis in Earth orbit is seen during a Rendezvous Pitch Maneuver, or back flip to enable space station crew members to take high resolution digital pictures of the shuttle's heat shield before docking for the last time with the International Space Station July 10, 2011 in space. Atlantis has embarked on a 12-day mission to the International Space Station where it will deliver the Raffaello multi-purpose logistics module packed with supplies and spare parts. This will be the final launch of the space shuttle program, which began on April 12, 1981 with the launch of Colombia. (Photo by NASA via Getty Images)