As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Cory Ritz braces himself as a wave bursts onto a pier at the Boynton Beach inlet on August 25, 2011 in Boynton Beach, Florida. Hurricane Irene is moving over the Bahamas and could still be a major storm as it approaches the North Carolina coast the morning of August 27. (Photo by Joe Raedle/Getty Images)

The characters fighting for Westeros in Game of Thrones are fighting mostly for CGI backdrops. Like many others TV series and movies, visual effects is a huge part of the production process as it handles details both great and small. A great credit to Game of Thrones is that the story is so good that we forget about the effects, and another great credit goes to the VFX team because their work is seamless. If you want to see the seams, you have to get a visual breakdown of how the shots are put together.

Cocoa Beach, Florida, USA. 7th October, 2016. Kaleigh Black, 14, left, and Amber Olsen, 12, run for cover as a squall with rain and wind pelt them while they explore the Cocoa Beach Pier on Friday (10/7/16) after hurricane Matthew passed to the east on Florida's east coast.(Photo by Douglas R. Clifford/Tampa Bay Times/ZUMA Wire/Alamy Live News)

Club-goers dance at “Morning Gloryville” at the Ministry of Sound in south London August 11, 2015. Morning dance parties with names like “Morning Gloryville” and "Daybreaker" are gathering steam in cities across the world, giving rise to a movement known as “conscious clubbing”. Its founders aim to create the energy and community of electronic dance parties with fruit smoothies and coffee instead of the drugs and alcohol more common after nightfall. (Photo by Toby Melville/Reuters)

Workers carry sacks of coffee beans at a warehouse at the Nogales farm in Jinotega, Nicaragua January 7, 2016. Soaring temperatures in Central America due to climate change are forcing farmers to pull up coffee trees and replace them with cocoa, spurring a revival in the cultivation of a crop once so essential to the region's economy. (Photo by Oswaldo Rivas/Reuters)

Pine trees are seen after a forest fire near Sao Pedro do Sul, Portugal August 14, 2016. Deadly wildfires raging for two weeks in Portugal have destroyed a wooded area the size of 100,000 soccer fields, and the small Iberian nation alone accounts for half of all forests burned in the European Union this year. (Photo by Rafael Marchante/Reuters)

“That’s the only way to show how we really are” – sweaty, exhausted, but happy, actress and singer Juliette Lewis said about the idea of a photo collection capturing musicians moments after a concert. Photographer Matthias Willi and journalist Olivier Joliat have persuaded about 100 bands to take part in their “The Moment After the Show” project since 2005. Photo: Iggy Pop. (Photo by Matthias Willi/Olivier Joliat/The Moment After The Show)