French actress Roxane Mesquida (L) and Josephine De La Baume exchange a kiss on the red carpet prior the screening of “The company you keep” during the 69th Venice Film Festival on September 6, 2012 at Venice Lido. “The company you keep” is presented out of competition. (Photos by Tiziana Fabi/Gabriel Bouys/Christine Pettinger/AFP Photo)

Cooked and coloured eggs travel along the production line at the Schrall coloured eggs company in the Austrian Village of Diendorf March 16, 2015. Schrall is one of Austria's biggest Easter and coloured eggs producers and makes between eight and 10 million coloured eggs throughout year. (Photo by Leonhard Foeger/Reuters)

In the past people used to bury their loved ones or turn them into ashes. However, now there is a completely new possibility. Since having an urn with ashes in your house may be a bit weird, you may want to choose the option of turning your deceased relative into a diamond. Yes, diamond! You’ve heard us correctly. By using immense heat and pressure, the ashes you get after cremating a person can be turned into a real diamond. After this, the diamond can be left as it is, and stored in a jewelry box, or it can be used as a piece of jewelry, such as a ring or a pendant, allowing you to always keep your loved one close to your heart. (Photo by djd/Algordanza memorial diamonds)

A woman wearing a bikini stands next to fuel pumps as she waits to top up fuel at a petrol station in Kiev, Ukraine, September 26, 2015. One of the largest networks of petrol stations in Ukraine organized a campaign in which anyone who showed up in swimwear at a particular gas station during specified hours would receive free gasoline, according to representatives of the company. (Photo by Valentyn Ogirenko/Reuters)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

David LaChapelle, Land Scape Anaheim, 2013, chromogenic print, 70 3/4 x 95 inches, 179.7 x 241.3 cm, edition of 3. Image courtesy of the artist and Paul Kasmin Gallery. (Photo by David LaChapelle Studio)

British Gas engineer Martin Caulfield, 69, services and cleans a gas lamp in front of Big Ben on October 31, 2011 in London, England. Caulfield has been looking after the traditional lights since 1982. There are still around 1600 left in the capital. (Photo by Matthew Lloyd/Getty Images)