As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A working team appointed by the Archaeological Superintendence of Pompeii performs a Cat scan (Computerized axial tomography) one out of thirty casts of victims of the eruption of Vesuvius in 79 AD in Pompeii, in Napoli, Italy, 29 September 2015. The project which aims to trace the habits of life, employment and social class of the victims, involves a working team of archeologists, anthropologists, radiologists, dentists and engineers to obtain results from the scan. (Photo by Cesare Abbate/EPA)

An Afghan boy plays in the ruins of a house that at one point belonged to the 13th-century Persian poet, Islamic scholar and Sufi mystic Jalal ad-Din Muhammad Rumi on the outskirts of Mazar-i-Sharif on November 25, 2015. (Photo by Farshad Usyan/AFP Photo)

Revellers partied the night away in Leeds, UK on September 5, 2020. Leeds has been added to Public Health England's coronavirus "watchlist" and could be hit with lockdown measures after a rise in coronavirus cases in the city. (Photo by NB Press LTD/The Sun)