Ten day old male Gorilla “Fataki” clings to his mother “Frala” during his media debut at Taronga Zoo June 4, 2003 in Sydney, Australia. Fataki was born on May 24, 2003 and was the fourth Gorilla to be born at Taronga Zoo since the opening of the Gorilla Forest in 1997. (Photo by Chris McGrath/Getty Images)

A six-day-old hippopotamus is pictured next to his mother, Kara, aged 21, on September 12, 2012 at “Planet sauvage” (“Wild planet”) Zoo in Port-Saint-Pere, western France. The birth, a rare event for this species in captivity, occured on September 7, 2012 in the Zoo. (Photo by Frank Perry/AFP Photo)

A leader “Rolli” of a yodel group “Schuppel” runs in the snow in front of a farmstead during the “Silvesterchlausen” in the early morning in Urnaesch in the Swiss canton Appenzell Ausserroden on January 13, 2017. (Photo by Michael Buholzer/AFP Photo)

Durga Kami, 68, who is studying tenth grade at Shree Kala Bhairab Higher Secondary School, walks with his classmate Sagar Thapa, 14, as they head to school in Syangja, Nepal, June 5, 2016. (Photo by Navesh Chitrakar/Reuters)

“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The ‘Stop the Violence’ advertising campaign by Brazilian agency Terremoto Propaganda aims to reduce the risk of accidents on the road. The visually grabbing print campaign shows a vehicle painted on the face of one person and the fist of another, drawing the comparison between what is widely known to be intentional violence, such as punching someone in the face, with what many incorrectly consider unintentional, like speeding or unsafe lane changes. Let us know what you think about this campaign in the comments below.