The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

An elephant eats a snack after performing at Ringling Bros and Barnum & Bailey Circus' “Circus Extreme” show at the Mohegan Sun Arena at Casey Plaza in Wilkes-Barre, Pennsylvania, U.S., April 29, 2016. Elephants take a final bow at Ringling Bros and Barnum & Bailey Circus on Sunday, ending a 145-year spectacle that delighted fans but enraged animal activists, who say the highly publicized retirement is not enough. (Photo by Andrew Kelly/Reuters)

A billboard for JELL-O stands at the corner of Grand Street and West Broadway on August 2, 2011 in New York City. The billboard acts as a mood-meter by analyzing Twitter and guaging the number of happy and sad emoticons used at any given moment, causing the billboard's face to change between a smile and a frown. (Photo by Andrew Burton/Getty Images)

A British space-exploration company has revealed its aim to fly the public to the moon from 2015 – providing they have £100m for a ticket.

Photo: Jenn Sander from Red Robin PR, wearing a spacesuit once worn by US Astronaut Peggy Whitson, sits inside a re-entry capsule owned by Excalibur Almaz outside the Queen Elizabeth II Centre on June 19, 2012 in London, England. The company today announced their plan to fly people to the moon on what is the 40th anniversary year of the Apollo 17 moon landing. (Photo by Rosie Hallam)

Director Taro Kambe directs as he watches acting with VR headset during a rehearsal for ROCKET's 3D virtual reality adult film at the company's studio in Tokyo, Japan, July 31, 2017. Japan is the world's second biggest virtual reality market after the United States and the adult entertainment industry and gaming sector are turning to VR as a new way to distribute content. (Photo by Kim Kyung-Hoon/Reuters)

A man dressed as “El Chapulin Colorado”, a character by screenwriter Roberto Gomez Bolanos, performs for fans and media as they wait for the arrival of the funeral van carrying the body of Bolanos, at Mexican media company Televisa in Mexico City November 29, 2014. Mexican actor and screenwriter Roberto Gomez Bolanos, one of Latin America's most beloved comedians, whose slapstick acts charmed fans from Spain to Argentina for over four decades, died on Friday at the age 85. Known as “Chespirito”, a word play on “Little Shakespeare” for his diminutive stature and his prolific scripts, Gomez Bolanos created some of the region's most enduring comic characters. (Photo by Carlos Jasso/Reuters)

Dinosaur robots acting as receptionist greet a hotel employee demonstrating how to check-in to the hotel during a press preview for the newly-opening Henn na Hotel Maihama Tokyo Bay in Urayasu, east of Tokyo, Japan March 15, 2017. The reception desk is handled by robots that speak Japanese, English, Chinese and Korean, as well as porter robots that help guests carry luggage to their rooms. Tasks such as window-cleaning and vacuuming are also handled by robots. Japan's second robot-run hotel Henn na Hotel (“strange hotel” in Japanese) opened on March 15, 2017 as the robot-staffed hotel near Tokyo, operating company H.I.S. Co. said. (Photo by Issei Kato/Reuters)