“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A woman holds her umbrella while walking against strong winds as Typhoon Chan-hom approaches Taiwan, in Taipei, July 10, 2015. (Photo by Pichi Chuang/Reuters)

Tourists standing near the sea shore are hit by a wave, which surged past a barrier under the influence of Typhoon Chan-hom, in Qingdao, Shandong province, China, July 12, 2015. One of the most powerful typhoons to strike eastern China in decades disrupted air, rail and sea transport on Saturday after forcing the evacuation of more than a million people from the provinces of Zhejiang and Jiangsu, state media reported. (Photo by Reuters/Stringer)

Newly-wed Syrian couple Nada Merhi, 18, and Hassan Youssef, 27, have their wedding pictures taken in front of a heavily damaged building in the war ravaged city of Homs on February 5, 2016. A Syrian photographer thought of using the destruction of Homs to take pictures of newly wed couples to show that life is stronger than death. (Photo by Joseph Eid/AFP Photo)

In this picture taken Thursday, April 14, 2016, a Syrian man carries a carpet as walk through a devastated part of the town of Palmyra as families load their belongings onto a bus in the central Homs province, Syria. Thousands of residents of this ancient town who fled Islamic State rule are returning briefly to check on their homes and salvage what they can – some carpets, blankets, a fridge or a few family mementos. There is no water or electricity in the town, and it will be at least few months before anyone can return to stay. (Photo by Hassan Ammar/AP Photo)

Filipinos cross a swelling river in Las Pinas city, south of Manila, Philippines, 09 July 2015. According to the Philippines State weather forecast, heavy rainfall is expected in Metro Manila and nearby provinces due to an enhanced Southwest Monsoon and Tropical Storm Linfa, Typhoon Chan-hom and Typhoon Nangka which are lining up across the Pacific Ocean. (Photo by Francis R. Malasig/EPA)