“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A Japan fan before their FIFA World Cup Qatar 2022 Group E match between Japan and Costa Rica at Ahmad Bin Ali Stadium on November 27, 2022 in Doha, Qatar. (Photo by Issei Kato/Reuters)

Afghan children have ice cream during the Afghan New Year (Newroz) celebration in Kabul March 21, 2014. Afghanistan uses the Persian calendar which runs from the vernal equinox. The calendar takes as its start date the time when the Prophet Mohammad moved from Mecca to Medina in 621 AD. The current Persian year is 1393. (Photo by Ahmad Masood/Reuters)

Japanese football fan during the FIFA World Cup Qatar 2022 Group E match between Japan and Costa Rica at Ahmad Bin Ali Stadium on November 27, 2022 in Doha, Qatar. (Photo by Dylan Martinez/Reuters)

Rag pickers collect recyclable material at a garbage dump in New Delhi November 19, 2014. (Photo by Ahmad Masood/Reuters)

An Iraqi boy sits next to cats for sale at the Ghazl Market in central Baghdad on November 20, 2020. (Photo by Ahmad Al-Rubaye/AFP Photo)