Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní.

Penitentes, or nieves penitentes (Spanish for “penitent-shaped snows”), are a snow formation found at high altitudes. They take the form of tall thin blades of hardened snow or ice, closely spaced with the blades oriented towards the general direction of the sun.

Model and Reebok Easytone Ambassador Miranda Kerr reveals a 3D image shot by Rankin during a Reebok Satisfaction photo call on the roof of the Bayerisch Hof Hotel on April 17, 2012 in Munich, Germany. (Photo by Alexander Hassenstein/Reebok)

“The white lion is not a distinct subspecies, but a special morph with a genetic condition, leucism, that causes paler colouration akin to that of the white tiger; the condition is similar to melanism, which causes black panthers”. – Wikipedia

Photo: One of two rare white lion cubs from Mogo Zoo on New South Wales South Coast is seen at a photo call at Lavender Green, Luna Park on November 23, 2006 in Sydney, Australia. (Photo by Matt King/Getty Images)

Young African lion Asali (R) jumps for a bungee-ball toy as her father Jambo or “Bruiser” looks on at the opening of a savannah-themed makeover of the lion enclosure at Taronga Zoo August 29, 2006 in Sydney, Australia. The renovation includes sandstone rock features, a wading pool, and red ochre crushed granite substrate in a move to make the enclosure more closely resemble the natural habitat of the African savannah. (Photo by Ian Waldie/Getty Images)

A videographer uses a drone as he takes a video of a model presenting a lingerie creation at the rehearsal for Eve's Temptation collection during China Fashion Week in Beijing, October 26, 2014. (Photo by Kim Kyung-Hoon/Reuters)

In this photo taken on Sunday, September 4, 2016, a Kyrgyz boy holds a golden eagle during the second World Nomad Games at Issyk Kul lake in Cholpon-Ata, Kyrgyzstan. The Games, which opened on Saturday on a picturesque mountain plain in eastern Kyrgyzstan, bring together athletes from 40 countries including Russia and the United States where nomadic traditions are strong. (Photo by Vladimir Voronin/AP Photo)

A Game of Thrones superfan has forked out £5,000 to try and look like the shows' hit character Daenerys Targaryen. Obsessed Tabitha Lyons has even spent £4,000 creating 14ft-tall pet dragons which took her 700 hours to complete. (Photo by Tabitha Lyons/Barcroft Media)