A British inspired Transformer, made from original bus parts is displayed in front of Tower Bridge on November 28, 2009 in London, England. Twitter fans voted to see a London “bendy” bus made into a Transformer to celebrate the DVD & Blu-ray release of “Transformers: Revenge of The Fallen”. (Photo by Marco Secchi/Getty Images for Paramount Home Entertainment)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Workers carry sacks of coffee beans at a warehouse at the Nogales farm in Jinotega, Nicaragua January 7, 2016. Soaring temperatures in Central America due to climate change are forcing farmers to pull up coffee trees and replace them with cocoa, spurring a revival in the cultivation of a crop once so essential to the region's economy. (Photo by Oswaldo Rivas/Reuters)

Club-goers dance at “Morning Gloryville” at the Ministry of Sound in south London August 11, 2015. Morning dance parties with names like “Morning Gloryville” and "Daybreaker" are gathering steam in cities across the world, giving rise to a movement known as “conscious clubbing”. Its founders aim to create the energy and community of electronic dance parties with fruit smoothies and coffee instead of the drugs and alcohol more common after nightfall. (Photo by Toby Melville/Reuters)

“Kopi luwak (Malay pronunciation), or civet coffee, is one of the world's most expensive and low-production coffee. It is made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets, then passed through its digestive tract. ...

Guests brew coffee during a wedding ceremony for a Free Syrian Army fighter in the town of Douma, eastern Ghouta in Damascus, Syria January 19, 2016. (Photo by Bassam Khabieh/Reuters)

A seagull files over a man sitting at a coffee shop backdropped by the Bosporus Strait in Istanbul, Tuesday, November 17, 2020. (Photo by Emrah Gurel/AP Photo)

Customers drink a coffee as several cats roam at Cat Cafe Melbourne on July 25, 2014 in Melbourne, Australia. Cat Cafe Melbourne is Australias first cat cafe. The cafe has several cats from rescue shelters which live at the premises. Patrons can watch and play with the cats while enjoying a coffee. Cat Cafes are becoming known world wide, the first opening in Taiwan in 1998. (Photo by Scott Barbour/Getty Images)