The first autonomous and electric shuttle of PostAuto Schweiz in the old village of Sion, Switzerland, June 2016. (Photo by Ruben Sprich/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

New autopilot features are demonstrated in a Tesla Model S during a Tesla event in Palo Alto, California, 2015. Federal officials say the driver of a Tesla S sports car using the vehicle’s “autopilot” automated driving system has been killed in a collision with a truck, the first U.S. self-driving car fatality. The National Highway Traffic Safety Administration said preliminary reports indicate the crash occurred when a tractor-trailer made a left turn in front of the Tesla at a highway intersection. Joshua D. Brown, of Canton, Ohio, died in the accident May 7 in Williston, Florida, when his car's cameras failed to distinguish the white side of a turning tractor-trailer from a brightly lit sky and didn't automatically activate its brakes, according to government records obtained Thursday. (Photo by Beck Diefenbach/Reuters)

Leaves and forest foliage claim abandoned motors at makeshift car graveyards. German photographer Dieter Klein travels the world to find vintage automobiles left to rust in leafy forests and fields. Here: Seemingly camouflaged cars are stacked on top of each other causing them to blend in with the landscape, in 2013, France. (Photo by Dieter Klein/Barcroft Media)

Club-goers dance at “Morning Gloryville” at the Ministry of Sound in south London August 11, 2015. Morning dance parties with names like “Morning Gloryville” and "Daybreaker" are gathering steam in cities across the world, giving rise to a movement known as “conscious clubbing”. Its founders aim to create the energy and community of electronic dance parties with fruit smoothies and coffee instead of the drugs and alcohol more common after nightfall. (Photo by Toby Melville/Reuters)

Workers carry sacks of coffee beans at a warehouse at the Nogales farm in Jinotega, Nicaragua January 7, 2016. Soaring temperatures in Central America due to climate change are forcing farmers to pull up coffee trees and replace them with cocoa, spurring a revival in the cultivation of a crop once so essential to the region's economy. (Photo by Oswaldo Rivas/Reuters)

An innovative photographer attached a camera to a remote-controlled car, allowing him to capture angles of wild lions, rhinos and other animals. Over the last 11 years, Chris Bray has been taking pictures of animals using his toy car contraption while he takes guests on photography tours in Kenya. (Photo by Chris Bray/Caters News Agency)

A driverless vehicle runs at Vanke's Building Research Centre testing area in Dongguan, south China's Guangdong province November 2, 2015. The country's largest property developer, China Vanke, is investing in its own robots to do certain jobs in the face of a labor shortage in the world's most populated country. This driverless car is among the robots that Vanke is aiming to bring in. (Photo by Tyrone Siu/Reuters)