New York City Mayor Michael Bloomberg gets on a custom made World Trade Center inspired motorcycle in front of the 9/11 Memorial Preview Site on October 5, 2011 in New York City. The motorcycle was designed by Paul Teutul Jr. of the television show “American Chopper” and was built to commemorate the rebuilding of the World Trade Center Site. Another motorcycle, nearly identical to the one unveiled, will also be built by Paul Jr. and raffled to raise money for the 9/11 Memorial. (Photo by Spencer Platt/Getty Images)

Two brides kiss during their wedding ceremony to each other at the wedding registry office in St. Petersburg November 7, 2014. The two St. Petersburg women married in the official city ceremony last week, seemingly circumventing Russia's ban on same-s*x marriages. One of the brides was born a man but is undergoing hormone therapy and considers herself a woman. Though her male passport identity ensured the marriage was legal by Russian law, a St. Petersburg lawmaker has vowed to nullify their wedding. (Photo by Reuters/Stringer)

A staff member at the Rising Sun Anger Release Bar suits up in protective gear August 8, 2006 in Nanjing of Jiangsu Province, China. (Photo by China Photos/Getty Images)

A woman buys bread at a bakery in Cairo, January 8, 2015. The successful roll-out so far of a new “smart card” system to distribute subsidised bread has been a major achievement for Egypt's government, saving money while earning praise from families who no longer have to wake early to fight for loaves. (Photo by Mohamed Abd El Ghany/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Today, we take photography for granted. Anyone can take a photograph simply by pressing a button. Yet, it was not always so simple. The invention of photography was announced in 1839, but during its first fifty years taking a photograph was a complicated and expensive business. In 1888, all this was to change following the appearance of a camera that was to revolutionize photography. Popular photography can properly be said to have started 120 years ago with the introduction of the Kodak”. – The UK National Media Museum. Photo: Two men on the deck of a ship, about 1890. (Photo by Collection of National Media Museum/Kodak Museum)

If you feel bad about being being single and not having a girlfriend, Japanese photographer Keisuke Jinushi has a quick fix for you! The young artist, who studied at the Musashino Art University in Tokyo, shows how to use your own palm and Instagram to make the impression that you have a wonderful girlfriend.