Back in 2010, French photographer Antoine Bruy began hitchhiking around Europe without any fixed route. Along his travels, he met people who had entirely abandoned city life in favour of an isolated country existence they found more fulfilling. Bruy began seeking out people who lived off-the-grid. After three years on the road, staying in makeshift houses and on community farms, he has released Scrublands, a documentation of the lifestyle. While each living situation is different, Bruy found that all the people he met shared a common desire to escape the rat race and achieve a quieter life in harmony with nature. (Photo by Antoine Bruy)

A to-do list written by John Lennon on display at the GOTTA HAVE IT! Rock & Roll Pop Culture Auction Press Preview at the Gotta Have It! store on November 30, 2011 in New York City. (Photo by Andy Kropa/Getty Images)

A tear rolls down the cheek of Karima el-Mahroug, also known as Ruby, a Moroccan woman at the center of ex-Premier Silvio Berlusconi's s*x-for-hire trial, as she reads a statement to reporters during a protest outside the court house, in Milan, Italy, Thursday, April 4, 2013. The Moroccan woman at the center of ex-Premier Silvio Berlusconi's s*x-for-hire trial has denounced what she says is psychological warfare being waged against her by Italian prosecutors. Ruby, read out a lengthy statement Thursday to a gaggle of reporters in front of Milan's courthouse denying she was a prostitute and insisting that prosecutors hear her side of the story. (Photo by Luca Bruno/AP Photo)

“Today, we take photography for granted. Anyone can take a photograph simply by pressing a button. Yet, it was not always so simple. The invention of photography was announced in 1839, but during its first fifty years taking a photograph was a complicated and expensive business. In 1888, all this was to change following the appearance of a camera that was to revolutionize photography. Popular photography can properly be said to have started 120 years ago with the introduction of the Kodak”. – The UK National Media Museum. Photo: Two men on the deck of a ship, about 1890. (Photo by Collection of National Media Museum/Kodak Museum)

French online florist 123Fleurs.com is promoting its speed of delivery with a series of print advertisements showing scenarios that could do flowers right now. Get online and order those flowers to avoid destruction of your favourite matchstick model ship, your wine cellar and your motorbike.

A dog dressed like of a bee is seen during the “Blocao” dog carnival in Rio de Janeiro, Brazil, Sunday, February 16, 2014. About 100 dogs have had their day at a pre-Carnival bash in Rio de Janeiro. A 10-man brass band and a singer belting out Rio's anthem song “Cidade Maravilhosa” (Marvelous City) kicked off the four-footed fest as dog owners gathered to party down with pooches on Copacabana beach Sunay. (Photo by Silvia Izquierdo/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.