As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A man holds a pigeon during the British Homing World show of the year at Blackpool's Winter Gardens in Blackpool, north west England on January 17, 2016. Homing pigeon fanciers from across Europe gathered to find the Supreme Show Champion with judges casting their eyes over hundreds of birds on show. The Royal Pigeon Racing Association organises the event and has Queen Elizabeth II, who keeps pigeons at Sandringham, as its patron. (Photo by Andrew Yates/Reuters)

Villager search for a place for the roasted pigs in Dalem Temple at Timbrah Village on February 27, 2014 in Karangasem, Bali, Indonesia. Usaba Dalem is an annual ritual held by the people of Timbrah Village, during this ritual all the villagers will cook roasted pigs and carry them to Dalem Temple as an offering to God and an expression of gratitude for a successful harvest. (Photo by Putu Sayoga/Getty Images)

Club-goers dance at “Morning Gloryville” at the Ministry of Sound in south London August 11, 2015. Morning dance parties with names like “Morning Gloryville” and "Daybreaker" are gathering steam in cities across the world, giving rise to a movement known as “conscious clubbing”. Its founders aim to create the energy and community of electronic dance parties with fruit smoothies and coffee instead of the drugs and alcohol more common after nightfall. (Photo by Toby Melville/Reuters)

Workers carry sacks of coffee beans at a warehouse at the Nogales farm in Jinotega, Nicaragua January 7, 2016. Soaring temperatures in Central America due to climate change are forcing farmers to pull up coffee trees and replace them with cocoa, spurring a revival in the cultivation of a crop once so essential to the region's economy. (Photo by Oswaldo Rivas/Reuters)

A woman holds a rooster burned during a fire on a hill, where more than 100 homes were burned due to a forest fire but there have been no reports of death, local authorities said in Valparaiso, Chile January 2, 2017. (Photo by Rodrigo Garrido/Reuters)

Devil Ark manager Dean Reid reacts as Tasmanian Devil joeys climb on him before the first shipment of healthy and genetically diverse devils to the island state of Tasmania leave the Devil Ark sanctuary in Barrington Tops on Australia's mainland, November 17, 2015. The largest group so far of disease-free Tasmanian devils has been released in the wild, as part of plans to save the carnivorous marsupials from a cancer threatening them with extinction. (Photo by Jason Reed/Reuters)

This uniquely shaped house located in Huntsville, TX, is currently available for rent and it just might be the home of any cowboy or cowgirl’s dreams.