People wearing loin cloths pray after they bathe in ice-cold water outside the Teppozu Inari shrine in Tokyo, Japan, January 8, 2017. (Photo by Toru Hanai/Reuters)

A half-naked shrine parishioner using a wooden tub pours cold water onto himself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. Pouring cold water on their bodies is believed to purify their souls. (Photo by Eugene Hoshiko/AP Photo)

Renowned amphibian and reptile photographer Matthijs Kuijpers has released his first book, “Cold Instinct”. Kuijpers says the aim of the work is “for the viewer to abandon the fear and negative thoughts that often surround these animals”. What’s left is the bizarre beauty of these creatures in their simplest form – no backgrounds and no distractions. Here: Mossy frog (Theloderma corticale). (Photo by Matthijs Kuijpers/The Guardian)

A swimmer competes during the UK Cold Water Swimming Championships at Tooting Bec Lido in south London January 24, 2015. (Photo by Luke MacGregor/Reuters)

A gaggle of geese graze in a field at Holly Tree Farm in the Cheshire countryside as they are fattened up for Christmas on November 10, 2011 in Knutsford, England. Roasted goose is gaining in popularity as an alternative to turkey during the Christmas meal of the festive period. (Photo by Christopher Furlong/Getty Images)

A tea ceremony master use the Hishaku made by bamboo and makes a tea during the outdoor tea ceremony at Zuihoji Temple Park on November 3, 2011 in Kobe, Japan. The tea ceremony began in 1950 to commemorate the 14th century governor Toyotomi Hideyoshi and his tea master Sen no Rikyu, who are said to visit this area and enjoyed tea ceremonies. (Photo by Buddhika Weerasinghe/Getty Images)

Francisco da Silva Vale, 61, cools off fish with ice produced on solar-powered ice machines at Vila Nova do Amana community in the Sustainable Development Reserve, in Amazonas state, Brazil, September 23, 2015. Three solar-powered machines, are producing about ninety kilos of ice per day, in a region with poor access to electric energy, which used to be produced only with diesel oil, in the Amazon rain forest. (Photo by Bruno Kelly/Reuters)

A surfer heads out at Coldingham Bay an inlet in the North Sea on February 15, 2012 in Coldingham, Scotland. (Photo by Jeff J. Mitchell/Getty Images)