“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A costumed guest attends WonderCon Anaheim 2015 at Anaheim Convention Center on April 4, 2015 in Anaheim, California. (Photo by Araya Diaz/WireImage)

A woman cartwheels through the Coachella Valley Music and Arts Festival in Indio, California April 10, 2015. (Photo by Lucy Nicholson/Reuters)

A police officer removes a reveler from standing on a post as they guard and clear the street of revelers dressed in holiday themed costumes during SantaCon in New York Saturday, December 12, 2015. As thousands of Santa-suited merrymakers prepare to hit the city's streets and bars, organizers of the annual pub crawl say they're taking more steps than ever to deter naughty behavior. (Photo by Andres Kudacki/AP Photo)

NFL player Rob Gronkowski, of the New England Patriots, from second left, accepts the best comeback athlete award with his brothers, NFL free agent Chris Gronkowski and former NFL player Dan Gronkowski at the ESPY Awards at the Microsoft Theater on Wednesday, July 15, 2015, in Los Angeles. (Photo by Chris Pizzello/Invision/AP Photo)

Air National Guard takes to the skies over Puget Sound during Seafair 2015 on Thurs., July 30, 2015 in Seattle, Wash. (Photo by Matt Mills McKnight/AP Images for John Klatt Airshows, Inc.)

Front end detail of the Hyundai Santa Cruz crossover concept truck as it is displayed during the first press preview day of the North American International Auto Show in Detroit, Michigan January 12, 2015. (Photo by Rebecca Cook/Reuters)