The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

U.S. Rep Steve Southerland grins after winning an auctioned possum during the Wausau Possum Festival on Saturday, August 2, 2014, in Wausau, Fla. What is usually a must-attend event for statewide candidates was notably lacking of them this year, perhaps because candidates who now raise tens of millions of dollars focus more on television ads than making personal contact. But not attending is a missed opportunity, said Susan MacManus, a University of South Florida political science professor who drove more than 350 miles for the festival. (Photo by Heather Leiphart/AP Photo/The News Herald)

A woman walks at the Boulevard of the River the eve of the International Women's Day, in Cali, Colombia, 07 March 2019. (Photo by Ernesto Guzman Jr./EPA/EFE)

Natalia Arango works with her mine detector in a zone of landmines planted by rebels groups near Sonson in Antioquia province, November 19, 2015. Women's work takes on a nontraditional meaning for fifteen Colombian women who work to rid the Antioquia Mountains of deadly landmines as the country edges closer to a peace agreement with Marxist rebels to end over a decade of conflict which has claimed 220,000 lives. (Photo by Fredy Builes/Reuters)

Colombia midfielder Natalia Gaitan (3) goes up for a header against Mexico midfielder Nayeli Rangel (7) in Moncton, June 9, 2015. (Photo by Matt Kryger/USA TODAY Sports)

Peasants in the re-taken Somme District work in the fields, circa 1916- 1917, in this Library of Congress handout photo. For women 100 years ago, opportunities to work beyond the home and take part in political life were very limited. As the 20th century progressed, hard-won progress included gradually improved voting rights, while the upheaval of war pushed doors ajar as women worked as part of the war effort. U.S. Library of Congress archive photos show women's workplaces ranging from a flour mill in England to a coal mine in Belgium or Lincoln Motor Co.'s welding department in Detroit. International Women's Day is celebrated on March 8. (Photo by Reuters/Bain Collection/Library of Congress)

Dancers of the English National Ballet perform MacMillan's The Rite of Spring from Beyond Ballet Russes with costumes by Kinder Aggugini at the Coliseum on March 22, 2012 in London, England. (Photo by Ian Gavan/Getty Images)