Gigi Gorgeous presents a creation during the American Heart Association's (AHA) Go Red For Women Red Dress Collection, presented by Macy's at New York Fashion Week February 11, 2016. (Photo by Andrew Kelly/Reuters)

South Korean youths play Pokemon Go on July 15, 2016 in Sokcho, South Korea. South Korea is not one of the initial Pokemon Go released countries, nor is the game likely to be released officially any time soon as the South Korean government does not allow Google to use its map; however, South Korean game enthusiasts are now visiting a handful of loophole areas in the north eastern side of the country near the border of North Korea to join the global frenzy of Pokemon Go. (Photo by Jean Chung/Getty Images)

Participants take part in the world's first “Pokemon Go” competition in Hong Kong, China, August 6, 2016. The competition began around 2 in the afternoon local time when organizers began announcing the rules on their Facebook page. Contestants had to take screenshots of 12 specific Pokémon in three different districts. Apart from the 12 key Pokémon, participants could also catch designated rare Pokemons which would take off some minutes from their total time. The winner was 21 year old Frankie Chu. The champ took home roughly three hundred and eighty six dollars that he says he will use to pay his school fees. (Photo by Tyrone Siu/Reuters)

A coffin in the shape of a skip is displayed at the South bank Centre on January 20, 2012 in London, England. A collection of bespoke coffins by “Crazy Coffins” in Nottingham and the famous “Pa Joe” workshop in Ghana are currently on display at the South Bank centre, who are currently running a festival celebrating life and death. (Photo by Dan Kitwood/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

“Today, we take photography for granted. Anyone can take a photograph simply by pressing a button. Yet, it was not always so simple. The invention of photography was announced in 1839, but during its first fifty years taking a photograph was a complicated and expensive business. In 1888, all this was to change following the appearance of a camera that was to revolutionize photography. Popular photography can properly be said to have started 120 years ago with the introduction of the Kodak”. – The UK National Media Museum. Photo: Two men on the deck of a ship, about 1890. (Photo by Collection of National Media Museum/Kodak Museum)