A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

The Pied Piper of Hamelin, actually city tourism employee Michael Boyer, leads local children dressed as rats through a quiet street on November 19, 2012 in Hameln, Germany. The Pied Piper (in German: Der Rattenfaenger), is one of the many stories featured in the collection of fairy tales collected by the Grimm brothers, and the 200th anniversary of the first publication of the stories will take place this coming December 20th. Boyer, a U.S. citizen who has lived in Hameln for 15 years, and city children regularly perform a reenactment of the Pied Piper tale throughout the summer months. The Grimm brothers collected their stories from oral traditions in the region between Frankfurt and Bremen in the early 19th century, and the works include such global classics as Sleeping Beauty, Little Red Riding Hood, Rapunzel, Cinderella and Hansel and Gretel. (Photo by Sean Gallup)

“Two Brothers”. We found about 20 lions eating a buffalo. When the male leaved the group we anticipated him to take photos. It is 8AM, light is perfect and the position too. The lion stops and looks down from the hill, another lion is coming up, it stiffens, I think that will be a fight, i'm tense, the camera is OK, the shots previously made perfect. The two meet, looking directly into their eyes, they sniff, rub against their heads, the tension drops, they start walking with the same step as when they were puppies, they are two brothers. Photo location: Masai Mara, Kenya. (Photo and caption by Massimo Mei/National Geographic Photo Contest)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Fireworks explode around the London Eye wheel, the Big Ben clock tower and the Houses of Parliament to mark the beginning of the New Year in London, Britain, January 1, 2016. (Photo by Toby Melville/Reuters)

A man dressed as the Sesame Street character Big Bird sits on a bench waiting to take pictures with people walking through Central Park in New York U.S., November 14, 2016. (Photo by Shannon Stapleton/Reuters)