A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

Spectators in Moscow were treated to the site of humorously designed makeshift aircraft plunging into the Muskova River during the Red Bull Flugtag Moscow 2011 competition. 38 teams took part at the Flugtag – which means “flying day” – a competition in which teams in fancy dress attempt to pilot human-powered, home-made flying machines off a six-meter-high platform into water.

Photo: A makeshift aircraft plummets into the Moskva River during the Red Bull Flugtag Moscow 2011 competition. (Photo by Sergei Karpukhin/Reuters)

A woman uses a virtual reality (VR) headset to view images by Mexican painter Frida Kahlo in Mexico City, Mexico, 23 May 2018. The technological giant Google launched the “The Faces of Frida”, an interactive digital exhibition that treasures the heartrending work of the Mexican artist to tell her story from different points of view, with attention to the invisible details. (Photo by Sashenka Gutierrez/EPA/EFE)

Singer Taylor Swift poses backstage with her awards for Top Artist, Billboard Chart Achievement Award, Top Female Artist, Top Hot 100 Artist, Top Digital Songs Artist, Top Streaming Song (Video) for “Shake it Off” and Top Billboard 200 Album for “1989” during the 2015 Billboard Music Awards in Las Vegas, Nevada May 17, 2015. (Photo by L. E. Baskow/Reuters)

A participant poses with his laptop during the 33rd Chaos Communication Congress on its opening day on December 27, 2016 in Hamburg, Germany. The annual event is bringing together 12,000 computer hackers and activists who will meet over the next four days to share expertise and discuss topics related to the society and the digital world. (Photo by Morris MacMatzen/Getty Images)

Students learn how to use an airsoft gun from Taiwanese military instructors at Kaohsiung Municipal Sanmin Senior High School in Kaohsiung on January 11, 2024. Kaohsiung City launched a national defence education program using digital technology for all its high school students. The program also promotes drug prevention in cooperation with the Taiwan defense ministry. (Photo by Yasuyoshi Chiba/AFP Photo)

“Most recently, the bushy beard’s masculinity has been turned off and instead adorned with flower power. A wacky new trend sees hipsters weave foliage into their facial hair. It’s emerging across boho America. Yes, men in Brooklyn, Portland and San Francisco are adorning their faces with blossoms, seemingly for the sole purpose of artistic portraits that have been taking over the social media with the hashtag #flowerbeards. It started gaining popularity on the social platform of Tumblr, when a blogger began “Will It Beard” project, and has since blossomed elsewhere around the Internet”. – Linda Sharkey via The Independent. (Photo by designsquish/Tumblr)

As Russia puts the finishing touches to the carefully manicured fields that will host the World Cup from next week, people around the globe are playing soccer on a surprising variety of makeshift pitches. Off the coast of an island in southern Thailand, they play on a floating platform; in the mountains of northern Italy, they kick about in the snow – images captured by Reuters photographers around the world. Here: Local residents play soccer on the top floor of a parking garage in Jakarta, Indonesia, May 4, 2018. (Photo by Darren Whiteside/Reuters)