A bird swoops in to deliver its food to its chick, ramming it deep into its mouth while in flight. The photos of the swallows were captured by Kelvin Leong in Hampstead Wetlands Park, Singapore in July 2023. (Photo by Kelvin Leong/Solent News & Photo Agency)

Praia du Forte, Bahia. “This was the lead picture for a National Geographic story on Bahia, because it was both mysterious as well as a “geography” picture showing where the slaves arrived from Nigeria. Beach pictures seem like they should be easy to take, but for me they are actually quite difficult. Too easy to fall into cliche. When I saw the kid coming on the horse, I quickly ran to see if I could make something with a woman in a bikini that was not a bikini shot”. (Photo by David Alan Harvey/The Guardian)

Rosie the elephants proves to be heavier than her companion and tips the park bench when she tries to sit down. (Photo by Mike Lloyd/Getty Images). 1977

Dog Xiaoniu dressed in clothes walks across a street with its owner (not pictured) in Shanghai, December 19, 2014. According to local media, Xiaoniu accompanies its owner to the food market everyday and is able to walk with its hind legs for up to about an hour. (Photo by Reuters/Stringer)

Sudan cheetah cub Assama inspects a camera bag in its enclosure at the Landau Zoo, in Landau, Germany, 03 September 2025. Assama, born in July as the only cub to a cheetah cat, was rejected by its mother, and is now being bottle-fed by its caretakers. (Photo by Ronald Wittek/EPA)

«Little Red Riding Hood». “The moment I pulled this sweater out of the drawer for Frankie I knew what I wanted for my picture today. I envisioned the look, the style, and the composition. When working with a 2 year old it is never easy to actually get the shot you want, especially when they decide to skip nap time. But I really like how this one turned out” – Rich. (Photo by Rich)

This image was taken purely by chance, when Fujioka happened to pass a group of schoolgirls striking a popular social media pose in Hiroshima in 2017. “I didn’t even notice the Atomic Bomb Dome (war memorial) behind them when I photographed this image – the girls probably didn’t either. The past and present of Hiroshima co-exists here, with a river running between”. (Photo by Aya Fujioka)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.