American actress, singer, and dancer Ariana DeBose attends The 2022 Met Gala Celebrating “In America: An Anthology of Fashion” at The Metropolitan Museum of Art on May 02, 2022 in New York City. (Photo by David Fisher/Rex Features/Shutterstock)

Figure Skating, ISU Grand Prix of Figure Skating Trophee de France 2016/2017, Ice Dance Short Dance, Paris, France on November 11, 2016. Alexandra Nazarova and Maxim Nikitin of Ukraine compete. (Photo by Charles Platiau/Reuters)

Iraqi firefighters try to stop the fire of burning oil wells in Kirkuk, northern Iraq, 02 June 2016. Two Khabbaz oil field wells in Kirkuk Province, northern Iraq, exploded by suspected insurgents, a security official said. (Photo by EPA/Stringer)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Cast member, American singer Janelle Monae attends the premiere of “Glass Onion: A Knives Out Mystery” during the closing night gala at the BFI London Film Festival in London, Britain on October 16, 2022. (Photo by Toby Melville/Reuters)

Sunday Well Rebels’ Ross Twomey and Dylan Kennedy celebrate after winning their game against Malone Tornadoes in the IRFU Mixed Ability Rugby Tournament, Buccaneers RFC, Co. Westmeath, Ireland on Saturday, June 10, 2023. (Photo by Tom Maher/Inpho)

A baby of an internally displaced woman gets weighed during a doctor and nutritionist review to prevent malnutrition at a makeshift clinic in Ladan IDP camp, on the outskirts of Dollow, in Jubaland state, Somalia, 30 January 2024. (Photo by Daniel Irungu/EPA/EFE)

Azerbaijan's Mariya Stadnik (R) wrestles Mongolia's Otgonjargal Dolgorjav (L) in their women's freestyle 50kg wrestling quarter-final match at the Champ-de-Mars Arena during the Paris 2024 Olympic Games, in Paris on August 6, 2024. (Photo by Punit Paranjpe/AFP Photo)