People ride a prototype of a driverless vehicle as it is moves through a pedestrian area in Greenwich, east London, February 11, 2015. Britain has begun testing driverless cars in four cities, launching the first official trials ahead of a series of planned rule reviews to accommodate the new technology. (Photo by Suzanne Plunkett/Reuters)

Women wearing traditional hats, known as a non la, sell fruits in Hoi An, Vietnam April 4, 2016. The non la hats are made of readily available materials such as palm leaves, tree bark and bamboo and are visible everywhere in the city, a UNESCO World Heritage site. Hoi An's history as a busy trading port is evident throughout its architecture, a mix of eras and styles, with traditional wooden Vietnamese houses, Chinese temples and French colonial buildings. (Photo by Jorge Silva/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Daniel Ricciardo performs alongside Michael Kneightley in an RAAF F/A-18 Hornet at RAAF Base in East Sale, Victoria, Australia on March 12th, 2014. (Photo by Andy Green/Red Bull Content Pool)

A hairdressing mannequin is seen outside a hair salon amid as Typhoon Matmo hits Nantong, Jiangsu province July 25, 2014. Matmo, which made landfall in Fujian Province on Wednesday, has brought strong winds and heavy downpours to more areas in China after it moved northward on Thursday, Xinhua News Agency reported. (Photo by Reuters/Stringer)

Dynam employees say a greeting message as they receive customer-care training ahead of the grand opening of the company's pachinko parlour in Fukaya, north of Tokyo July 29, 2014. Japan's once-booming pachinko industry, grappling with a greying customer base and the threat of new competition from casinos, is adopting a softer touch and smoke-free zones to lure a new generation of players, particularly women. Pachinko, a modified version of pinball, is a fading national obsession, with about 12,000 parlours nation-wide and one in thirteen people playing the game. But that figure is declining as the population shrinks and younger people prefer games on their mobile phones. (Photo by Issei Kato/Reuters)

“In the late afternoon after a rain, genji botaru fireflies (luciola cruciate) dance above the swollen creek. The rocks darkened by the rain reflecting the blue sky, and the yellow-green ribbon of the glow from the fireflies, make a beautiful contrast”. – Takehito Miyatake. (Photo by Takehito Miyatake/Steven Kasher Gallery)

Kiritimati is a far-flung outpost of the Republic of Kiribati. The world's largest coral atoll, Kiritimati has just one flight a week to either Fiji or Hawaii, four-and-a-half hours in either direction. Tarawa, the capital of Kiribati lies nearly 3,300 km (2,000 miles) to the west – about three weeks by boat. No lawyers are based on Kiritimati and the High Court only comes once or twice a year to clear a backlog of the most serious cases, bringing a public lawyer for defendants who can't afford their own. (Photo by Lincoln Feast/Reuters)