A shop assistant creates a window display in a Next store in central London December 30, 2014. British clothing retailer Next's sales rose 2.9 percent in the run up to Christmas mostly due to online and catalogue purchases, hitting the upper end of its predictions and it said full-year profit would rise by about 11.5 percent. (Photo by Neil Hall/Reuters)

A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

Fans of The Script as the band perform on the main stage on the third day of music at the Electric Picnic in Ireland on Sunday, September 3, 2023. (Photo by Alan Betson/The Irish Times)

Aerial view of tourists cooling off at a water park in summer on June 27, 2023 in Zhengzhou, Henan Province of China. Zhengzhou Meteorological Observatory on June 27 issued an orange alert for high temperatures. (Photo by VCG/VCG via Getty Images)

Vehicles drive amid rainfall in Hyderabad, Pakistan, 27 June 2025. Heavy monsoon rains have impacted major cities across Pakistan, including Islamabad, Lahore, Hyderabad and Karachi, triggering urban flooding and power outages. Authorities remain on high alert. (Photo by Nadeem Khawar/EPA)

Sara White, dressed as Ginny Weasley, a fictional character in J. K. Rowling's Harry Potter series, poses for portrait at the launch of “Harry Potter and the Cursed Child” at Foyles book store on July 30, 2016 in London, England. The script book of the play of the same name, which is on at Palace Theatre, billed as the eighth Harry Potter story, is on sale from midnight tonight. (Photo by Rob Stothard/Getty Images)