A folk performer (front R) with make-up and props takes part in a “Blood Shehuo” parade, during a performance in Linyi county, Shanxi province March 21, 2015. “Shehuo” is the common name of Chinese traditional activities consisting of folk performances in northern China. The “Blood Shehuo” performers use make-up and props to re-enact scenes of horror in classic Chinese novels like Water Margin. (Photo by Reuters/Stringer)

American model Kaia Gerber (L) and American actress Kate Hudson attend the “Shell” After Party during the Toronto International Film Festival at Elevation Pictures on September 13, 2024. In this dark comedy and body horror about society's obsession with youth and good looks, an actress (Elisabeth Moss) challenges a beauty firm CEO (Kate Hudson) over her company's questionable science. (Photo by ZUMAPRESS.com/The Mega Agency)

Ukrainian artist Dariya Marchenko works on a portrait of Russian President Vladimir Putin named “The Face of War” which is made out of 5,000 cartridges brought from the frontline in eastern Ukraine, in Kiev, July 23, 2015. The portrait will be presented along with a novel which will tell personal stories of six people involved in this project including Daria's own story and stories of people who helped her to collect shells from the frontline. Daria Marchenko calls her art approach philosophic symbolism where every element has its hidden meaning. In her works cartridges mean human's life that was brutally ended. (Photo by Gleb Garanich/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fireplace for children, Trondheim, Norway, by Haugen/Zohar. The children of Trondheim come to sit around the fire and tell stories in this whimsical cone hut, made with materials recycled from a construction site. (Photo by Jason Havneraas/The Guardian)

Actress Laetitia Casta attends the “The Meyerowitz Stories” screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 21, 2017 in Cannes, France. (Photo by Stephane Mahe/Reuters)