A pro-government supporter scuffles with an anti-extradition supporter outside the office of pro-China lawmaker Junius Ho in Tsuen Wan in Hong Kong, China on July 22, 2019. Hong Kong demonstrators gathered for another weekend of protests against the controversial extradition bill and with a growing list of grievances, maintaining pressure on Chief Executive Carrie Lam. (Photo by Edgar Su/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

In this photo taken on Wednesday, January 9, 2013, ahead of the Chinese lunar new year of the Snake, following the Chinese zodiac, genetically modified, auspicious, white snakes slither across the altar at the Temple of White Snakes in Taoyuan county, in north western Taiwan. Director of the temple Mr. Lo Chin-shih says the new year of the snake would be a time of steady progress, in contrast to the more turbulent nature of the outgoing year of the dragon. The Chinese new year fall on February 10. (Photo by Wally Santana/AP Photo)

A journalist operate a harness with multiple recording devices capable of recording and live streaming outside the Great Hall of the People where the opening session of the Chinese People's Political Consultative Conference (CPPCC) was held in Beijing, China, Friday, March 3, 2017. Thousands of delegates have gathered at the Chinese capital for the opening of the annual session of the Chinese People's Political Consultative Conference, which advises the rubberstamp parliament, whose annual session begins Sunday. (Photo by Ng Han Guan/AP Photo)

An Indonesian worker carries a giant candle at a traditional Chinese candle maker for the upcoming Lunar New Year in Bogor, Indonesia, 27 January 2015. The Chinese Lunar New Year, known here as Imlek, is only three weeks away. The whole city is getting decked out to celebrate the event on 19 February 2015. (Photo by Adi Weda/EPA)

A devotee of the Chinese Samkong Shrine walks with flowers pierced through his cheeks during a procession celebrating the annual vegetarian festival in Phuket, Thailand, October 16, 2015. The festival, featuring face-piercing, spirit mediums and strict vegetarianism celebrates the local Chinese community's belief that abstinence from meat and various stimulants during the ninth lunar month of the Chinese calendar will help them obtain good health and peace of mind. (Photo by Jorge Silva/Reuters)

Street vendosr prepare grilled pigs to sell for the Chinese New Year celebrations at a market in Phnom Penh, Cambodia, 11 February 2021. Chinese people around the world celebrate the Lunar New Year, also known as the Spring Festival, which marks the year of the Ox. (Photo by Kith Serey/EPA/EFE)

People in traditional Chinese costumes attend a parade to celebrate the upcoming Year of the Dragon on January 28, 2024 in Nanjing, Jiangsu Province of China. The Spring Festival, or the Chinese Lunar New Year, falls on February 10 this year. (Photo by Yang Bo/China News Service/VCG via Getty Images)