Dynam employees say a greeting message as they receive customer-care training ahead of the grand opening of the company's pachinko parlour in Fukaya, north of Tokyo July 29, 2014. Japan's once-booming pachinko industry, grappling with a greying customer base and the threat of new competition from casinos, is adopting a softer touch and smoke-free zones to lure a new generation of players, particularly women. Pachinko, a modified version of pinball, is a fading national obsession, with about 12,000 parlours nation-wide and one in thirteen people playing the game. But that figure is declining as the population shrinks and younger people prefer games on their mobile phones. (Photo by Issei Kato/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Dinosaur expert Jason Hyde, 5, gets to know Bruno the T Rex on August 29, 2024. As the summer holidays draw to a close, parents and children enjoy Dinosaur-themed fun in Darlington town centre, UK, including a T-Rex walk and dino trail. (Photo by James Glossop/ The Times & Sunday Times)

Wrecked tanks are seen close to the road that leads to the village of Imber on December 31, 2011 on Salisbury Plain, England. (Photo by Matt Cardy/Getty Images)

Moonlight illuminates sandstone buttes in the Valley of the Gods in the proposed Bear Ears National Monument near Mexican Hat, Utah, USA, 12 November 2016. In October 2015, a coalition of five Indian nations, including the Hopi, Ute, and Navajo, formally proposed the monument, attempting to preserve the parcel's 100,000 archeological sites from ongoing looting and grave robbing. Less than two months before handing over the White House to President Elect Trump, President Obama must decide if it's worth the political capital to designate Bear Ears a national monument. (Photo by Jim Lo Scalzo/EPA)

Mr. Grindell Matthews with his latest invention, the new photographic gun which is the latest development in sky signs. 1933. It can throw a beam of light 15 miles into the sky. (Photo by Fox Photos)

Argentine-Spanish model Georgina Rodriguez attends the Kering Foundation's Caring for Women dinner during the Spring-Summer 2026 New York Fashion Week in New York City, U.S., September 11, 2025. (Photo by Angelina Katsanis/Reuters)

Pilot Robert Johnson, with the Trojan Phlyers Flight Demonstration Team, flies a North American T-28 Trojan above Gary, Indiana, on Thursday, August 8, 2024 ahead of the Chicago Air and Water Show. (Photo by Tess Crowley/Chicago Tribune/Tribune News Service via Getty Images)