A volunteer tries out a protective suits for health workers, at the International Islamic University Malaysia in Gombak, outskirts of Kuala Lumpur, Malaysia Friday, April 10, 2020. The Malaysian government issued a restricted movement order to the public for the rest of the month to help curb the spread of the new coronavirus. (Photo by Vincent Thian/AP Photo)

Fort Bourtange is a star fort located in the village of Bourtange, Groningen, Netherlands. It was built in 1593 under the orders of William the Silent. Its original purpose was to control the only road between Germany and the city of Groningen, which was controlled by the Spaniards during the time of the Eighty Years' War.

A member of the Eton public school O.T.C. (Officers Training Corps) practising shouting out orders during a training session, 20th January 1940. (Photo by Hulton Archive/Getty Images)

A pro-government supporter scuffles with an anti-extradition supporter outside the office of pro-China lawmaker Junius Ho in Tsuen Wan in Hong Kong, China on July 22, 2019. Hong Kong demonstrators gathered for another weekend of protests against the controversial extradition bill and with a growing list of grievances, maintaining pressure on Chief Executive Carrie Lam. (Photo by Edgar Su/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia

Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)

A street side fruit vendor has his face covered as a precaution against the coronavirus in Kolkata, India, Tuesday, July 21, 2020. With a surge in coronavirus cases in the past few weeks, state governments in India have been ordering focused lockdowns in high-risk areas to slow down the spread of infections. (Photo by Bikas Das/AP Photo)

A mural painted on a fence depicts US President Donald Trump as the Coronavirus in San Francisco, California on April, 01, 2020. All 40 million residents of California were Thursday ordered to stay at home indefinitely in a bid to battle the coronavirus pandemic in the nation's most populous state. (Photo by Josh Edelson/AFP Photo)