Great Britain's Molly Caudery reacts after being eliminated in the Women's Pole Vault Qualification at the Stade de France on the tenth day of the 2024 Paris Olympic Games in France on Monday, August 5, 2024. (Photo by Martin Rickett/PA Images via Getty Images)

A traffic police officer directs traffic in Mohe City, northeast China's Heilongjiang Province, December 29, 2019. Temperatures in Mohe, “north pole” of China, often stand at below minus 40 degrees Celsius in winter mornings. Photo by Yang Siqi/Xinhua News Agency/Alamy Live News)

Amundsen-Scott South Pole Station experiences months of darkness. The sun dips below the horizon on March 21, after which follows several weeks of twilight before complete darkness results. Photo taken on June 25, 2009. (National Science Foundation/Jeremy Johnson)

NASA astronauts Stan Love and Loral O’Hara test Axiom Space’s lunar spacesuits underwater on October 1, 2025. The AxEMU suit is designed for the Artemis III mission to the moon’s south pole, due to lift off no earlier than mid-2027. (Photo by NBL/NASA via South West News Service)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.