In this photo taken on Sunday, February 15, 2015 a girl runs away from a “Mamuxarro” during the carnival, in the small town of Unanu, northern Spain. In the northern Spanish ancient village of Unamu, people dress up as “Mamuxarro”, folkloric figures in white with a red sash and a metal mask to cover their faces as they pursue townsfolk with sticks. According to custom, their “victims” (usually young women) must kneel and kiss the mamuxarro’s knee after he makes the sign of the cross on their forehead. (Photo by Alvaro Barrientos/AP Photo)

The Hindus of Nusa Penida, Bali, Indonesia, carry out their annual Ngaben cremation on April 4, 2022, when they place the bones of those who have died over the past year on to floating animal forms in a ceremony that is said to release the souls of the deceased. (Photo by Gede Sudika/Solent News/Rex Features/Shutterstock)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Slovenian artist Franc Grom, aged 72, makes unbelievably intricate egg sculptures using just a tiny electric drill and enormous patience. According to National Geographic, when finished, each egg contains approximately 2,500 to 3,500 holes. While Slovene artisans usually paint their eggs using a technique called drsanka by lightly scratching intricate patterns into the surfaces of colored eggs, carving them was solely Grom’s idea.

Villagers use a makeshift bamboo bridge to move across flooded areas of Morigaon district in the northeastern Indian state of Assam August 20, 2014. The latest heavy rains have caused landslides and floods in many parts of India and Nepal, where at least 90 people have been killed since Thursday. (Photo by Reuters/Stringer)

A woman presents an Afro-Colombian hairstyle during the 9th contest of Afro-hairdressers, in Cali, Valle del Cauca departament, Colombia, on May 12, 2013. The Afro hairstyles have their origins in the time of slavery, when women sat to comb their children hair after work. (Photo by Luis Robayo/AFP Photo)

US Army Parachute Team Golden Knights perform a precision drop to commemorate the 50th anniversary of the end of the Vietnam War, above West Potomac Park in Washington, DC, USA, 11 May 2023. The performance is one of many activites being held on the National Mall over three days to honor Vietnam War veterans and their families and to commemorate the 50th anniversary of when the last US combat troops left South Vietnam in 1973. (Photo by Michael Reynolds/EPA/EFE)

A Tenggerese shaman praying for worshippers at Widodaren cave during the Tenggerese Hindu Yadnya Kasada festival on July 31, 2015 in Probolinggo, East Java, Indonesia. The festival is the main festival of the Tenggerese people and lasts about a month. On the fourteenth day, the Tenggerese make the journey to Mount Bromo to make offerings of rice, fruits, vegetables, flowers and livestock to the mountain gods by throwing them into the volcano's caldera. The origin of the festival lies in the 15th century when a princess named Roro Anteng started the principality of Tengger with her husband Joko Seger, and the childless couple asked the mountain Gods for help in bearing children. The legend says the Gods granted them 24 children but on the provision that the 25th must be tossed into the volcano in sacrifice. The 25th child, Kesuma, was finally sacrificed in this way after initial refusal, and the tradition of throwing sacrifices into the caldera to appease the mountain Gods continues today. (Photo by Ulet Ifansasti/Getty Images)