NASA space shuttle Atlantis in Earth orbit is seen during a Rendezvous Pitch Maneuver, or back flip to enable space station crew members to take high resolution digital pictures of the shuttle's heat shield before docking for the last time with the International Space Station July 10, 2011 in space. Atlantis has embarked on a 12-day mission to the International Space Station where it will deliver the Raffaello multi-purpose logistics module packed with supplies and spare parts. This will be the final launch of the space shuttle program, which began on April 12, 1981 with the launch of Colombia. (Photo by NASA via Getty Images)

Gengis “Lil Ceng” Ademoski (L) and Khaled “KC” Chaabi (R) of the four time world champion Berlin dance troupe “Flying Steps” strike a freeze on a piano played by muscian Jia Lim (C) of Singapore at the 17th century waterfront area of Nyhavn in build up to the Red Bull Flying Bach European Tour, a show that features the cultural clash of break dancing with the classical music of Johann Sebastian Bach, on August 30, 2011 in Copenhagen, Denmark. (Photo by Dean Treml/Red Bull via Getty Images)

In this Sunday, February 18, 2018 photo, Palestinian camel herder Salem Rashaideh, leads the way for the camels in the territory of Israeli Kibbutz Kalya, near the Dead Sea in the West Bank. For three months a year, in the winter time Bedouin Arab herders take their 130 camels to graze on the shores of the Dead Sea, at the lowest place on Earth. (Phoro by Oded Balilty/AP Photo)

Iraqi women practice at the sports club in Diwaniya, Iraq on November 10, 2018. On the blue mats of the al-Rafideen Club in the conservative city of Diwaniya, some 180 km (110 miles) south of Baghdad, some 30 female wrestlers, some still wearing headscarves, train three times a week. When a big competition comes up, they train every day. (Photo by Alaa Al-Marjani/Reuters)

While vacationing on the Maldives Islands, Taiwanese amateur photographer Will Ho stumbled onto an incredible stretch of beach covered in millions of bioluminescent phytoplankton. These tiny organisms glow similarly to fireflies and tend to emit light when stressed, such as when waves crash or when they are otherwise agitated. While the phenomenon and its chemical mechanisms have been known for some time, biologists have only recently began to understand the reasons behind it. Photo: Bioluminescent phytoplankton washes up on Maldives beach. (Photo by Will Ho)

“Bombay’s once ubiquitous Premier Padmini taxis were introduced in the 60s and are dwindling at an alarming rate. This follows a decree banning vehicles over 25 years old from the streets to be replaced with “modern alternatives”. In a few years these iconic workhorses will be gone from Bombay’s streets altogether. It is important to capture this before it disappears and I see the road wallah's cabs as the time capsules that allow me to do this”. – Dougie Wallace, Bombay India, March, 2013. (Photo by Dougie Wallace)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Submersible “Jiaolong” is put into the sea for the second dive during a series of six scheduled ones to attempt the country's deepest-ever 7,000-meter manned dive on June 19, 2012 in At Sea, Unspecified. The submersible “Jiaolong”, carrying three people, reportedly reached a depth of 6,965 meters in the Mariana Trench, the deepest part of the world's oceans which is located in the western Pacific Ocean, on June 19, local time. (Photo by China Foto Press)