As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Deaf and hard of hearing people perform a Buddhist Guanyin Thousand Hand dance to mark Sunday's National Day for Helping the Disabled in Yunnan, Kunming province, China on May 19, 2018. (Photo by Wong Campion/Reuters)

Tamas Gaspar has done some great illustrations for the band Rackajam. These are probably the members of the band, and I can imagine how thrilled they were when they first put their eyes on these. Awesome style! Well, for more of Gaspar's works you may visit his portfolio at DeviantART.

Visitors look at a plastinated gorilla on the opening day at the Body World Animals exhibition at the Cologne Zoo on April 15, 2011 in Cologne, Germany. The exhibition is by Gunther von Hagens, who uses a special process to preserve real bodies, whether animal or human, in order to display the inner organs, muscles and other physical elements. The exhibition will be open to the public until September 30.

The $250,000 Beverly Hills Chopper socialite Paris Hilton is to receive is displayed at Johnny Fratto's residence November 14, 2005 in Beverly Hills, California. (Photo by Mark Mainz/Getty Images)

Cuts of beef are displayed at Marina Meats on January 31, 2012 in San Francisco, California. Severe drought is a contributing factor in the declining cattle count, which has sent wholesale beef prices up 6.4 percent in the past 12 months. The price for a pound of beef (0.454 kg) peaked in price at $1.98 a pound on November 23, the highest price since 2004. (Photo by Justin Sullivan/Getty Images)