Afghan boys ride on donkey cart transporting plastic bottles for recycling, on the outskirts of Kabul, Afghanistan, on 16 September 2020. Nearly 19 years after the fall of the Taliban regime and the United States invasion, the Afghan government and insurgents on 12 September, began peace negotiations in Doha. (Photo by Hedayatullah Amid/EPA/EFE)

Garbage, including plastic waste, is seen at the beach of Costa del Este, in Panama City, on April 19, 2021. Every two weeks, Marine Biology students descend about five meters in the sea to take care of a coral nursery of the staghorn species (Acropora cervicornis) in Portobelo, Panama, with which they aim to restore reefs damaged by climate change and pollution, as part of the Reef2Reef project. (Photo by Luis Acosta/AFP Photo)

A protester wears a face shield made of recycled plastic bottles by artist Leeroy New during a anti-terror bill rally at the University of the Philippines as they observe Independence Day on Friday, June 12, 2020, in Metro Manila, Philippines. Hundreds of activists in the Philippine capital staged protests Friday against a proposed anti-terror law they say could be used to quash dissent, ignoring police threats that they could be arrested for violating coronavirus restrictions against large public gatherings. (Photo by Aaron Favila/AP Photo)

A dog sits in a plastic basin filled with water in Taipei, Taiwan, 05 May 2018. Betel nut seller Mr Luo, the dog's owner, said he puts his dog Ah Dai (Stupid Guy) in the water-filled basin whenever the weather get hot. Luo has a dozen pairs of glasses for Ah Dai, so the dog wears different glasses every day and many tourists take photos of Ah Dai. (Photo by David Chang/EPA/EFE)

Artist Paolo Curcio craves tiny bas-relief sculptures into coins – a traditional art form known as the hobo nickel. Curcio’s coins feature intricately detailed hobos, skulls and a variety of pop culture characters. Plastic castings of his works are available online.

Farmworkers clear weeds in a strawberry field at a farm in Huaral on the outskirts of Lima, Peru, August 5, 2015. Farmers in northern Lima use pressurized irrigation and plastic wraps for efficient production of strawberries in a coastal area with little water, according to local media. (Photo by Mariana Bazo/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.