As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

This is a photo shoot like youve never seen before a model in glamorous dresses surrounded by sharks. However, model and shark diver Liz Parkinson decided to take the plunge and get up close and personal with some of the most revered creatures of the deep. She was joined at the depths of the ocean by Australian photographer Jeremy Farris, who travelled around the world to capture this quite stunning collection. In some pictures, Liz is seen hitching a ride on the fins of the placid whale shark whilst in others she is being examined by the vicious tiger shark. Here: Liz swimming with Hammerheads in the Bahamas, Bimini. (Photo by Jeremy Farris/Caters News)

The Pied Piper of Hamelin, actually city tourism employee Michael Boyer, leads local children dressed as rats through a quiet street on November 19, 2012 in Hameln, Germany. The Pied Piper (in German: Der Rattenfaenger), is one of the many stories featured in the collection of fairy tales collected by the Grimm brothers, and the 200th anniversary of the first publication of the stories will take place this coming December 20th. Boyer, a U.S. citizen who has lived in Hameln for 15 years, and city children regularly perform a reenactment of the Pied Piper tale throughout the summer months. The Grimm brothers collected their stories from oral traditions in the region between Frankfurt and Bremen in the early 19th century, and the works include such global classics as Sleeping Beauty, Little Red Riding Hood, Rapunzel, Cinderella and Hansel and Gretel. (Photo by Sean Gallup)

Balinese tries to see partial phase of hybrid solar eclipse using welding glass at Sanur Beach in Denpasar, Bali, Indonesia on April 20, 2023. Hybrid solar eclipse is when annular and total eclipse occurs on its path the across eastern Indonesian islands. However, in central and western part of Indonesia only partial eclipse phase can be observed. (Photo by Johannes P. Christo/Anadolu Agency via Getty Images)

Senji Nakajima sleeps with his Love Doll “Saori” at Love Hotel on June 4, 2016 in Nagano, Japan. Senji Nakajima, 61 years old, lives with his life-size “love doll” named “Saori” in his apartment in Tokyo, Japan. Nakajima, married with two children, who lives away from home for work, first started his life with Saori six years ago. (Photo by Taro Karibe/Getty Images)

Highly commended, mammals: Gelada after the storm – Marco Gaiotti (Italy). “Gelada baboons are the only monkey species in the world that feed on grasses. They are native to the tableland of Ethiopia. Every morning large family groups wander from their sleeping places in the steep rock face, up to 1,000 metres high, to the feeding grounds at the tablelands. This image clearly depicts their feeding strategy: they pull out bunches of grass, sort the stalks and then lift them to their mouth. This shot was taken towards the end of the rainy season after a heavy storm”. (Photo by Marco Gaiotti/2019 GDT European Wildlife Photographer of the Year)

Tami Varma, right, and her brother Robin, the grandchildren of Devendra Varma, a scholar of English gothic tales and an expert in vampire lore, pose in coffins at the Bran Castle, in Bran, Romania, Monday, October 31, 2016. A Canadian brother and sister are passing Halloween night curled up in red velvet coffins in the Transylvanian castle that inspired the Dracula legend, the first time in 70 years anyone has spent the night in the gothic fortress, after they bested 88,000 people who entered a competition hosted by Airbnb to get the chance to dine and sleep at the castle in Romania. A portrait of medieval prince Vlad the Impaler is placed on the wall. (Photo by Vadim Ghirda/AP Photo)