To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Mongolian Chinese performs a traditional Chinese dance in front of the Olympic Rings located near the National Stadium, the main stadium for the 2020 Tokyo Olympic Games in Tokyo, Japan July 29 2021. (Photo by Androniki Christodoulou/Reuters)

Entertainers perform during the opening ceremony of the Tokyo 2020 Paralympic Games at the Olympic Stadium on August 24, 2021 in Tokyo, Japan. (Photo by Lisi Niesner/Reuters)

Tourists visit teamLab Planets Tokyo in Tokyo on January 10, 2025. Japan on January 15 will announce tourist figures for the year 2024, widely expected to break the record set in 2019. (Photo by Kazuhiro Nogi/AFP Photo)