A giant sinkhole in Guatemala City, on May 31, 2010. More than 94,000 were evacuated as the storm buried homes under mud, swept away a highway bridge near Guatemala City and opened up several sinkholes in the capital. (Photo by Casa Presidencial/Reuters via The Atlantic)

A woman and her two dogs named Yoru (R) and Hinaka bath in the water at Takeno Beach on August 4, 2013 in Toyooka, Japan. This beach is open for dogs and their owners every summer between the months of June and September. (Photo by Buddhika Weerasinghe)

Frontier soldiers run as a storm surge hits the coastline under the influence of Typhoon Fitow in Wenling, Zhejiang province, October 6, 2013. China issued a red alert ahead of Typhoon Fitow, which is expected to lash east of the country on Sunday evening. (Photo by Reuters/China Daily)

Humanoid robot bartender “Carl” interacts with guests at the Robots Bar and Lounge in the eastern German town of Ilmenau, July 26, 2013. “Carl”, developed and built by mechatronics engineer Ben Schaefer who runs a company for humanoid robots, prepares spirits for the mixing of cocktails and is able to interact with customers in small conversations. (Photo by Fabrizio Bensch/Reuters)

An aspiring witch performs during auditions the new witch of Wookey Hole Caves during trials held at the Somerset tourist attraction, on October 22, 2013. Around 50 applicants took part in the auditions today for a £50,000 a year (pro rata) job as the face of Wookey Hole. (Photo by Tim Ireland/PA Wire)

Swimmers climb out of a pool carved into the thick ice covering the Songhua River during the Harbin Ice Swimming Competition in the northern city of Harbin, Heilongjiang province January 5, 2014. According to organisers, about 700 swimmers across China took part in the event on the official launch day of the Harbin Ice and Snow Sculpture Festival. (Photo by Kim Kyung-Hoon/Reuters)

David LaChapelle, Land Scape Anaheim, 2013, chromogenic print, 70 3/4 x 95 inches, 179.7 x 241.3 cm, edition of 3. Image courtesy of the artist and Paul Kasmin Gallery. (Photo by David LaChapelle Studio)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.