Nithin Rao Kumblekar, a freelance illustrator and art director based in Bangalore, India, created these illustrations for an ad campaign by Ogilvy & Mather for ‘in store’ branding for Allen Solly clothing. The idea of the project was to blend each illustration in with a model(s) / photograph to express the theme “My world, My way“.

Models clad in costumes of video game charactors pose at a game booth during the Tokyo Game Show 2016 in Chiba, suburb of Tokyo, on September 15, 2016. Sony took centre stage at the annual four-day event, with its virtual reality headset ready to hit store shelves for the Christmas shopping season. (Photo by Toru Yamanaka/AFP Photo)

Chicken, fish and eggs lie next to coca paste worth $14,000 Colombian pesos at a local store in Guyabero Region, Guaviare, Colombia, May 24, 2016. As the government nears a historic peace deal with the rebels of the Revolutionary Armed Forces of Colombia (FARC), the nation's authorities are struggling to tame an increase in farming of coca, the raw material used to make cocaine. In the Guyabero Region, where many people work on coca plantations, locals barter coca paste to buy groceries at the local shop. (Photo by John Vizcaino/Reuters)

Activists from the animal rights group PETA wearing bikinis and crocodile masks assist each other outside a store of the French fashion label Hermes in Sydney on March 4, 2021, as they protest against their use of crocodile skins and the recent purchases by Hermes and LVMH of crocodile farms in Australia's Northern Territory. (Photo by David Gray/AFP Photo)

A traditional Russian nesting doll painted with the likeness of President of Donald Trump and his family is displayed for sale at a Moscow store on March 5, 2017 in Moscow, Russia. Relations between the United States and Russia are at their lowest point in years as evidence mounts about the complex relationship between President Donald Trump's administration and the Russian government. (Photo by Spencer Platt/Getty Images)

A shop assistant creates a window display in a Next store in central London December 30, 2014. British clothing retailer Next's sales rose 2.9 percent in the run up to Christmas mostly due to online and catalogue purchases, hitting the upper end of its predictions and it said full-year profit would rise by about 11.5 percent. (Photo by Neil Hall/Reuters)

David Pena poses for a photograph with his Lada 2101 built in 1979 on a street in Havana February 9, 2015. Getting parts from the United States is cheaper than in Cuba, where state-run stores sell them at four times the cost, said Pena, a mechanic and president of the Russian Car Club in Havana who drives a souped-up, sporty red 1972 Lada 2101 that he fixed himself. His own Lada has a Fiat engine and an extra Alfa Romeo carburetor. (Photo by Enrique De La Osa/Reuters)

A group of women dance in a pool in Callao, Peru, Sunday, February 22, 2015. One of centers for the front-doorstep, pool-party phenomenon is Lima's port city of Callao. People hold parties in them and sometimes entire blocks chip in to buy a pool, which can be had in local department stores for a bit over $100. (Photo by Martin Mejia/AP Photo)