Participants of the 79th edition of the annual Christmas swimming “Coupe de Noel” jump into the Lake Geneva, in Geneva, Switzerland, Sunday, December 17, 2017. More than 2000 men and women swam the 120 meters at the traditional Christmas swimming in Geneva where the water temperature was 6 degrees. (Photo by Martial Trezzini/EPA/EFE/Rex Features/Shutterstock)

Partygoers in Cardiff, England refused to let the rain dampen their Christmas spirits on “Thirsty Thursday”, December 19, 2018. Christmas partygoers got into the party spirit last night as they headed out for some festive fun up and down the country. (Photo by Huw Evans Picture Agency)

People have fun on an alley through Christmas lights in downtown Chisinau, Moldova, 23 December 2021. Traditionally, people from former countries of the Soviet Union, still celebrate Christmas on two occasions, on 25 December and 07 January. (Photo by Dumitru Doru/EPA/EFE)

Drinkers celebrated on the last Friday before Christmas in York, United Kingdom on December 18, 2020. Black Eye Friday, affectionately named for its tendency to prompt drink-fuelled punch ups as the Christmas cheer spills over, has been dampened this year by the global coronavirus pandemic shutting bars and banning socialising. (Photo by Nb press ltd)

Jason Ramsay and Amy Laverty, from Arbroth, Scotland, pose beside a large Christmas tree at Bondi Beach on December 25, 2016 in Sydney, Australia. Bondi Beach is a popular tourist destination on Christmas Day. (Photo by Don Arnold/Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)