Afghan boys attend their Quran study sessions at the Islami Noor religious school on May 12, 2011 in Kandahar, Afghanistan. Despite recent multiple attacks near the city's downtown, children continue their studies at the school. (Photo by Majid Saeedi/Getty Images)

Ulia Matos takes part in a school of theatre, makeup and hair styling graduation contest in Havana, November 16, 2015. (Photo by Reuters/Stringer)

Revellers parade for Gavioes da Fiel samba school during carnival in Sao Paulo, Brazil, February 6, 2016. (Photo by Paulo Whitaker/Reuters)

A Student of Yuba Pratibha School, wearing a face shield and masks at school during a coronavirus pandemic in Kathmandu, Nepal, 26 November 2020. The head Teacher of Yuba Pratibha School, Yanga Raj Dahal, started to conduct classes for students, who can’t afford and attend online classes, with strict sanitary regime, providing also free face masks and shields for students. However majority of schools have been conducting online classes in Nepal from 19 March 2020 as part of precautionary measures against the spread of the coronavirus Covid-19. (Photo by Narendra Shrestha/EPA/EFE)

A young boy walks to his school bus on a foggy day in Dubai on March 14, 2024. (Photo by Chris Whiteoak/The National)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Blind and visually impaired Palestinian students walk down the stairs at a school, where they are taught English through song and music, at a school in the West Bank city of Hebron March 2, 2016. Palestinian students at a school for the blind in the West Bank are learning English through song, a welcome departure from using braille and memorising grammar rules. While students are delighted with the change, some parents in the religiously conservative town of Hebron are concerned that using music in the classroom jars with Islamic tradition. (Photo by Ammar Awad/Reuters)