Animal rights activists covered with fake blood sit on the floor during a protest against the use of animals in research to mark World Day for Animals in Laboratories in central Madrid April 24, 2014. The sign reads, “How many rabbits do your shampoo kill?”. (Photo by Andrea Comas/Reuters)

Brett Throckmorten of Barnes Bullets shows Logan Wingo how to sight down an electronic rifle in the trade booth area during the National Rifle Association's annual meeting in Nashville, Tennessee, April 11, 2015. (Photo by Harrison McClary/Reuters)

Two men push a classic Messerschmidt KR200 “Kabinenroller” at the 7th Cairo Classic Meet in Cairo, Egypt, 23 March 2019. The exhibition for classic cars is held at the Smart Village in Cairo. The exhibition is held to exchange experiences in how to preserve the old cars, and also for promoting tourism. (Photo by Mohamed Hossam/EPA/EFE)

In this January 12, 2015 photo, a wall of collectable sneakers are displayed at Sneaker Pawn in the Harlem section of New York. Basketball sneakers can re-sell for hundreds of dollars, depending on the model, the size of the production run and how easy it is to find a pair in good condition. (Photo by Seth Wenig/AP Photo)

“Over three years I photographed fans outside different concerts. I was fascinated by the different tribes of people that attended them, and how people emulated celebrity to form their identity. As I photographed the project I began to see how the concerts became events for people to come together with surrogate “families”, a chance to relive their youth or try and be part of a scene that happened before they were born” – James Mollison.

Photo: Madonna fans. (Photo by James Mollison)

Joel said documenting the Kazakh nomad summer migration was really an epic journey – a time travel journey – and at the same time was possible to get an understanding of how the balance of nature is still possible in Altai Mountains, Mongolia, June 2015. (Photo by Joel Santos/Barcroft Images)

Bullet the bulldog skateboards in a seafront area in the city of Vladivostok, on Russia's Pacific coast on August 9, 2021. The 6-year-old dog learnt how to skateboard two years ago thanks to his owner, Sergei Shukshuyev. (Photo by Yuri Smityuk/TASS)

Nobumichi Asai has used projection mapping to put CGI onto cars, docks, building and more. What is his latest canvas? A real, live human face! Asai used Omote, a combination of real-time face tracking and projection mapping to transform a model's face into mesmerizing patterns. It's called “electronic makeup”, but as you will see in the (creepy-ish) video, it goes much, much beyond anything makeup can possibly do.