A person dressed as a horned evil spirit known as “Krampus” parades with a torch through the small town of Goricane, Slovenia on November 18, 2023. (Photo by Borut Zivulovic/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A young male fiddler crab is dwarfed by an older male of the same species, looming behind it at Morua estuary, in the Gulf of California, Mexico on January 4, 2022. Whereas female fiddler crabs have small claws of equal sizes, the males’ pincers can vary in size, with the small one used to pick up food and the larger to impress females. (Photo by Claudio Contreras/Solent News)

Spanish bullfighter Manuel Jesus “El Cid” is seen through a small window of a door as he performs a pass to a heifer during a “tentadero” (a small bullfight to check the bravery of calves and heifers which are not killed) during the first International Biennial of bullfighting at Reservatauro Ronda cattle ranch in Ronda, near Malaga February 17, 2013. Spain's parliament voted last Tuesday to consider protecting bullfighting as a national pastime, angering animal rights campaigners and politicians in two regions where the sport is banned. (Photo by Jon Nazca/Reuters)

Two men using an electric power saw to fell a tree circa 1940's. (Photo by Keystone View/FPG/Getty Images)

Men work on a large hookah at the Taha factory in Baghdad, Iraq July 2, 2016. (Photo by Khalid al Mousily/Reuters)

Four men dressed as zombies participate in a Zombie Walk procession in the streets of Paris October 12, 2013. (Photo by Benoit Tessier/Reuters)

Japanese embroidery artist Hiroko Kubota was in the process of making custom sized clothes for her smaller-framed son when he made a small request: could some of the shirts have cats on them? Kubota explains her son was somewhat obsessed with cats and had collected a small library of adorable images found around the web.