A little girl hangs three Siamese kittens on a washing line in a garden in Croydon, London. (Photo by Fox Photos/Getty Images). 14th July 1931

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A singer drinks from a huge bowl of beer on-stage as he pays tribute to the customers after performing at an entertainment club in Beijing, on May 8, 2014. (Photo by Jason Lee/Reuters)

Workers from the South Florida Science Center and Aquarium and Imagine Exhibitions put together an animatronic spinosaurus outside the science center in West Palm Beach, Fla., Tuesday, October 27, 2015. The giant spinosaurus is part of the Dinosaurs Around the World exhibit, set to open on November 1. (Photo by Maria Lorenzino/South Florida Sun-Sentinel via AP Photo)

Fish are thrown onto a truck during a winter fishing festival held on the frozen Wulungu Lake in Fuhai county, Xinjiang Uighur Autonomous Region, January 18, 2015. (Photo by Reuters/China Daily)

Tsukimi Ayano steps out of her house in the village of Nagoro on Shikoku Island in southern Japan February 24, 2015. Tsukimi Ayano made her first scarecrow 13 years ago to frighten off birds pecking at seeds in her garden. The life-sized straw doll resembled her father, so she made more. Today, the tiny village of Nagoro in southern Japan is teeming with Ayano's hand-sewn creations, frozen in time for a tableau that captures the motions of everyday life. (Photo by Thomas Peter/Reuters)

Rolando Pujol Rodriguez photographed the Cuban raft exodus in 1994, and twenty years later Enrique de la Osa took portraits of some of the people who made it to the United States, in this story which combines archive and present day images. Here: People put the finishing touches to a makeshift boat on a rooftop before lowering it onto a truck and launching it into the Straits of Florida towards the U.S., on the last day of the 1994 Cuban raft exodus in Havana, in this September 13, 1994 file photo. (Photo by Rolando Pujol Rodriguez/Reuters)

“Centuries ago, Inuit hunted the bowhead whale. At that time, whale hunting undoubtedly was part of a complex and very important ritual, if only because of the size of the catch. The position that the ancestors of today's Inuit occupied in the living world involved a relationship with the spirit that inhabited each animal but also their species”. (Photo by Robert Frechette/2014 Sony World Photography Awards)