As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Shoppers walk past crocodiles for sale at a market in Bata on February 3, 2015. Markets in Equatorial Guinea sell a variety of animals including pangolins, monkeys and crocodiles as food. (Photo by Carl De Souza/AFP Photo)

A woman poses for a photograph with light sculptures depicting animals that make up the twelve animals of the zodiac during a photocall to promote the Magical Lantern Festival at Chiswick House Gardens in west London on January 29, 2016. The festival, to celebrate Chinese New Year 2016 – the Year of the Monkey, uses more than 50 hand-sculpted lanterns and is set to run from Febuary 3 to March 6, 2016. (Photo by Justin Tallis/AFP Photo)

“Attacking Howler Monkey”. Due to a major tropical rainstorm my wife and I were forced to stay overnight in a Howler Monkey Rescue center in Panama. I used the time to explore the area and to take photos of the monkeys. Just after the rain finally stopped, I ran into this monkey that tried to mock attack me. I quickly took a couple of photos before retreating to a (more) safe distance. (Photo and caption by Christian Mueller-Planitz/National Geographic Traveler Photo Contest)

ATTENTION! All pictures are presented in high resolution. To see Hi-Res images – just TWICE click on any picture. In other words, click small picture – opens the BIG picture. Click BIG picture – opens VERY BIG picture.

In this October 24, 2010 file photo, Canadian-born actress Pamela Anderson poses for photographers during a photocall to unveil a new advertisement in aid of People for the Ethical Treatment of Animals (PETA) in London to encourage people to go vegetarian. PETA turns 35 years old in 2015, is the largest animal rights group in world with 3 million members, and has done a lot with a little s*x, shock and celebrity. (Photo by Akira Suemori/AP Photo)

Children walk behind their Morrocoye, a terrestrial tortoise native to South America, before a tortoise race held to celebrate the upcoming feast day of Saint Francis of Assisi, the patron saint of animals, in the town of San Francisco de Asis, Venezuela, on October 3, 2025. (Photo by /Juan Carlos Hernandez/Reuters)

People carry their pets before the start of a pet blessing at Greenhills shopping mall in Manila October 3, 2015. Pets were blessed on Saturday in a celebration honouring the patron saint of animals Saint Francis of Assisi. (Photo by Romeo Ranoco/Reuters)

People dressed in costumes have a break while marching during the Vijanera Festival, in the small village of Silio, northern Spain, Sunday, January 3, 2016. The Vijanera masquerade, of pre-Roman origin, is the first carnival of the year in Europe symbolizing the triumph of good over evil and involving the participation of crowds of residents wearing different masks, animal skins and brightly coloured clothing with its own complex function and symbolism and becoming the living example of the survival of archaic cults to nature. (Photo by Francisco Seco/AP Photo)