At first, British photographer Martin Usborne just wanted to do some reporting on people who leave their dogs locked up in cars. But as he went around scouring parking lots, “making barking noises to try and awaken sleeping dogs that were not actually there,” his project took on a new artistic direction. “The Silence of Dogs in Cars” was inspired by a “childhood memory of waiting in a car whilst his parents were shopping in a supermarket, and the youthful fear that they would not return.”

In this Monday, June 29, 2020 a man wearing a face mask to protect against coronavirus, walks past a hair product billboard on the street in Soweto, Johannesburg, South Africa. Africa now has more than a half-million confirmed coronavirus cases as the continent-wide total is now over 508,000 after South Africa recorded another day of more than 10,000 confirmed cases as a new global hot spot. (Photo by Themba Hadebe/AP Photo/File)

The drag artist Wet Mess performs Testo – a show about testosterone – at the Here & Now Showcase, Edinburgh international festival fringe in 2024. (Photo by Murdo MacLeod/The Guardian)

A Russian Soyuz 2.1a rocket carrying Lomonosov, Aist-2D and SamSat-218 satellites lifts off from the launch pad at the new Vostochny Cosmodrome outside the city of Uglegorsk, about 200 kilometers (125 miles) from the city of Blagoveshchensk in the far eastern Amur region Thursday, April 28, 2016. The launch of the first rocket from Russia's new space facility has been delayed after a last-minute problem. (Photo by Kirill Kudryavtsev/Pool Photo via AP Photo)

19 individually themed and hand crafted art suites have been newly designed by creatives from across the world – from a swedish artist who made a giant snow elephant in the room, to a french team who fused snow, ice and disco into a groovy sleeping experience. Each year, the hotel creates a new series of artist-designed accommodation spaces that add to the existing landscape of private rooms. (Photo by Icehotel.com/Exclusivepix Media)

Berlin-based artist Sebastian Bieniek unfolds the story of a two-faced female in his series of photographs “doublefaced”. Using an eye pencil and lipstick, bieniek simply draws an image of a face onto the side of skin. The sketch includes only one eye: carefully placed hair hides the rest of the face from view, revealing one, moving eye of the model. Blue, brown, awake, and sleeping variations create portraits with unique expressions and an illustrative sensibility. The 22 photographs of the hybrid girl expose her daily routine – drinking coffee, traveling on the train, taking a shower, and smoking cigarettes – capturing the daily life of a female with two faces.

Children play on an uprooted tree along a beach in Mele, Vanuatu that was once lined with vegetation, now largely lost to storms, erosion and other environmental pressures on Saturday, July 19, 2025. (Photo by Annika Hammerschlag/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.