“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A woman receives a traditional cleansing in the church of San Simon in Iztapa, Chimaltenango, Guatemala, October 28, 2015. People in Guatemala revere San Simon, also known by his Mayan name Maximon o Ry Laj Man, on October 28 annually. For some devotees, San Simon is synonymous with prosperity and happiness, while others associate him with witchcraft, paganism and a protector for drunkards. Since the 19th century, devotees have offered money, liquor or tobacco in exchange for his blessings. (Photo by Jorge Dan Lopez/Reuters)

Retired builder Vasili Sidamonidze, 70, poses for a portrait at his home in Gori, Georgia, December 6, 2016. “Unfortunately, Stalin is not popular nowadays. Our people don't respect him. Only we, members of the (Communist) Party, respect him”, Sidamonidze said. “I always try to attend Stalin's birthday anniversaries in Gori. Unfortunately many people don't want to join us even if they live nearby. They look at us from their windows”. (Photo by David Mdzinarishvili/Reuters)

People take pictures and Buddhist monk chants as a groom and a bride lay inside a pink coffin during their wedding ceremony at Wat Takien temple in Nonthaburi province, on the outskirts of Bangkok February 14, 2015. Ten Thai couples laid in the pink coffin starting 9:09 AM on Saturday during the wedding ceremony organised by the Buddhist temple on Valentine's Day. Couples believe laying briefly in the coffin will get rid of bad luck and usher happiness into their lives. (Photo by Damir Sagolj/Reuters)

The Breitling DC-3, HB-IRJ, plane fly escorted by Italian Air Force's aerobatic demonstration team, the Frecce Tricolori, during the last stage of its world tour two days ahead of the International Sion Air Show, in Sion, Switzerland, 13 September 2017. From March to September 2017, the Breitling DC-3 from 1940 has done a grand world tour in several stages, over 28 countries and flies 50000km, an amazing accomplishment for this legendary plane that will be celebrating its 77th birthday. (Photo by Christian Merz/EPA/EFE)

An Economic Freedom Fighters supporter shows a mock weapons during a demonstration in Pretoria on April 12, 2017 calling for South African President Jacob Zuma to resign. Tens of thousand demonstrators took part in the march to Union Buildings, the official seat of government, which was organised on Zuma's 75th birthday and came after nationwide rallies against the president last week. Zuma's recent sacking of respected finance minister Pravin Gordhan has fanned years of public anger over government corruption scandals, record unemployment and slowing economic growth. (Photo by Marco Longari/AFP Photo)

Aurorae category runner-up: Lone Tree under a Scandinavian Aurora by Tom Archer (UK). The photographer decided to explore the area around the hotel on a very crisp -35C evening in Finnish Lapland. When he found this tree, he decided to wait for the misty conditions to change and could not believe his luck when the sky cleared and the aurora came out in the perfect spot. Archer spent about an hour photographing it before his camera started to lock up because of the harsh conditions, but by then he was happy to call it a night. (Photo by Tom Archer/2020 Astronomy Photographer of the Year)