On August 31, 2011, a puppy was rescued from a garbage bag in Central Florida. She was afflicted by a condition dubbed “swimmer puppy syndrome”, formally, pectus excavatum. It's rare in puppies, but when it happens it causes them to lie flat on their chests with their legs perpetually splayed out. It's usually a symptom of serious neurological problems that most puppies cannot survive. Veterinarians recommended putting her to sleep... (Photo by Flyin Fur Pet Photography)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A picture made available on 20 June 2016 shows people praying as they wait to break the fast during the Muslim holy month of Ramadan, in Karachi, Pakistan, 19 June 2016. Muslims around the world celebrate the holy month of Ramadan by praying during the night time and abstaining from eating and drinking during the period between sunrise and sunset. Ramadan is the ninth month in the Islamic calendar and it is believed that the Koran's first verse was revealed during its last 10 nights. (Photo by Shahzaib Akber/EPA)

Two female revelers engage in a beer drinking contest in the Hacker Pschorr tent on the first day of the 2017 Oktoberfest beer fest on September 16, 2017 in Munich, Germany. Oktoberfest is the world's largest beer celebration and typically draws over six million visitors over its three-week run. Oktoberfest includes massive beer tents, each run by a different Bavarian brewer, as well as amusement rides and activities. (Photo by Philipp Guelland/Getty Images)

A green rosella and a wallaby, known as a Pademelon, eye off as they drink from a water bowl put out for thirsty wild animals at a back-yard in Kayena, in northern Tasmania, 01 February 2019. Australia recorded its hottest month on record in January; it was also the hottest and driest month on record for the Australian island state of Tasmania. (Photo by Barbara Walton/EPA/EFE)

A girl walks along rice paddy fields during “National Paddy Day”, which marks the start of the annual rice planting season, in Tokha village on the outskirts of Kathmandu on June 29, 2020. Splashing mud and drinking local rice beer, Nepali farmers this week celebrated National Paddy Day to mark the beginning of the rice-planting season, despite some coronavirus lockdown measures still in place. Traditional farming songs and laughter echoed in the air as farmers waded into waterlogged fields to sow green paddy. (Photo by Prakash Mathema/AFP Photo)

(L-R) A man nicknamed "Barcelona", Alexey Bolotov and Alexey Jakushin drink vodka as they travel by a pioneer motorised railcar on their way to Kalach, Sverdlovsk region, Russia October 18, 2015. The "pioneer," a light auxiliary rail vehicle, is a popular form of transport among people who live along the Alapayevsk railway. In a remote corner of the Urals region at the end of a narrow-gauge railway is Kalach, population about a dozen. Three decades ago 600 people called the village home, but the local forestry industry suffered as the former Soviet Union imploded and people moved away in search of work. In Kalach today there are no telephones, no mobile reception and only a few hours of electricity a day. (Photo by Maxim Zmeyev/Reuters)

Revellers in fancy dress enjoy the atmosphere during the British Fancy Dress Day on November 12, 2015 in Benidorm, Spain. The British Fancy Dress Day is one of the biggest fancy dress parties in Europe and is held the day after the Benidorm fiestas in November. The tradition started over 20 years ago when Manolo from Sinatras Club offered a free drink to anyone who dress up. Nowadays around 30,000 people, mostly British Expats living in Spain and tourists visiting the Costa Blanca resorts, attends, attend the event. (Photo by David Ramos/Getty Images)